Brand Tone

Sophisticated & Elegant, Expert & Knowledgeable, Appreciative & Passionate, Exclusive & Curated

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Exclusivity
• •Timeless Elegance
• •Expert Curation
• •Customer Guidance

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, expert, appreciative), including preferred vocabulary, sentence structure, and a 'do's and don'ts' list. Share this with anyone creating content.
• •Focus on 'Curated' and 'Quality': Consistently use language that emphasizes the selective nature of your inventory and the high standard of the items. Words like 'hand-selected,' 'expertly chosen,' 'premium,' 'fine craftsmanship,' and 'timeless' reinforce this.
• •Tell the Story (When Possible): For unique, high-end consignment pieces, briefly mentioning provenance (if known and appropriate, e.g., 'from a notable estate,' 'by a renowned designer') adds to the exclusivity and allure.
• •Maintain Visual & Textual Harmony: Ensure the sophistication of the language matches the high-quality imagery used, especially on platforms like Instagram. The copy should enhance the visual, not detract from it.
• •Educate & Inspire, Don't Just Sell: While the goal is to sell, the copy should also convey a passion for design and an understanding of the pieces. Briefly highlighting unique features, design history (if relevant), or how an item can transform a space can engage a discerning audience more effectively.

Social Perception

A Premium Source for High-End Consignment, Trustworthy & Reputable, Aspirational & Inspiring, Niche & Specialized

Copy Examples

• •Illuminate your space with a story. This breathtaking Murano glass chandelier, a mid-century marvel, brings with it a legacy of Italian craftsmanship. Each hand-blown element captures light and imagination. Discover timeless elegance, curated for your exceptional home. #CarriageHouseInteriors #LuxuryConsignment #VintageLighting #MuranoGlass #InteriorDesignVancouver #OneOfAKind
• •Fresh to our gallery: A stunning collection of original oil paintings from a prominent local estate. These curated pieces offer a unique opportunity to own a part of Vancouver's artistic heritage. Explore the collection and find the statement piece that speaks to your soul. Visit us this week. #FineArt #VancouverArt #EstateFinds #ArtConsignment #LuxuryDecor #CarriageHouseCuration
• •Carriage House Interiors: Where Timeless Design Meets Curated Luxury. Explore Vancouver's premier collection of high-end consigned furniture, fine art, and exquisite décor. Discover unique treasures with a story.
• •The Epitome of Comfort & Style: Now available, a [Designer Name] sectional sofa, renowned for its impeccable tailoring and enduring design. Sourced from a distinguished West Vancouver home, this piece offers an unparalleled blend of luxury and livability. Inquire for details and welcome iconic design into your living space. #DesignerFurniture #LuxuryLiving #ConsignmentVancouver #InteriorInspo #CarriageHouseFinds
• •At Carriage House Interiors, we believe your home should be as unique as you are. With over two decades of curatorial expertise, we hand-select each piece for its exceptional quality, design integrity, and timeless appeal. Let us help you discover the extraordinary. #CuratedLiving #VancouverInteriors #LuxuryHome #UniqueFinds #TimelessElegance