Brand Tone

Professional and Heritage-Focused. The language used is formal and descriptive, aiming to convey expertise and a sense of luxury. It emphasizes a long-standing tradition of craftsmanship and authority in the industry.

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Luxury & Elegance
• •Function & Safety

Best Practices

• •Always Lead with Heritage: Consistently reference the "Since 1883" legacy in bios, ads, and "About Us" sections. This is the brand's strongest differentiator and builds immediate trust and authority.
• •Use Sensory and Evocative Language: Instead of just "nice," use words like "plush," "luxurious," "soft," "intricate," and "timeless." Describe the feeling of the carpet and the ambiance it creates to appeal to a desire for comfort and elegance.
• •Highlight the "Bhadohi" Origin: Mentioning "Hand Made in Bhadohi" is similar to how luxury food brands specify their region of origin. It adds a layer of authenticity and speaks to knowledgeable consumers who recognize the area's significance in carpet weaving.
• •Maintain a Professional and Refined Tone: Avoid slang, overly casual language, or aggressive sales tactics ("Hurry, buy now!"). The tone should match the product's high-end, artisanal nature. Communications should be respectful, confident, and informative.
• •Balance Aesthetics with Practicality: While visuals and luxury are key, do not forget to mention the practical benefits that the website copy already includes, such as safety and health aspects. This dual approach appeals to both the heart and the mind of the consumer, justifying the premium quality.

Social Perception

The public perception of Carpet Point is that of a high-end, traditional carpet manufacturer. It is seen as a reliable source for authentic, handmade Indian carpets, with customers valuing product quality. The brand tightly controls its perception through its own channels due to limited external discussion.

Copy Examples

• •Woven with a legacy of passion. Each thread in our new collection tells a story that began in 1883. Discover the art of Bhadohi craftsmanship, designed to bring timeless elegance to your modern home. #CarpetPoint #HandmadeCarpet #Since1883 #LuxuryRugs #IndianCraftsmanship
• •Your floor is the fifth wall. Adorn it with a masterpiece. At Carpet Point, we've spent over a century perfecting the art of the handmade carpet. Experience the unparalleled softness and quality that only generations of craftsmanship can provide. Shop our collection now for free shipping across India.
• •From Our Looms to Your Living Room, Since 1883. Experience a tradition of quality and luxury in every fiber. Explore the Carpet Point legacy.
• •Dear [Customer Name], As a valued member of the Carpet Point family, we wanted to give you a first look at our latest hand-tufted arrivals. Inspired by tradition and designed for today, these pieces continue our commitment to the quality we've upheld since 1883. Thank you for sharing in our heritage.
• •More than a carpet, it's a foundation of comfort and safety for your home. This luxurious woolen rug is hand-woven by our master artisans in Bhadohi, carrying on a tradition of excellence. Its medium pile offers a plush feel underfoot while providing a safer surface for children and elders. A truly timeless piece of functional art.