Brand Tone

Aspirational & Inspiring, Professional & Knowledgeable, Modern & Trendy, Friendly & Accessible, Quality-focused

Brand Values

• •Quality & Performance
• •Color Expertise & Innovation
• •Customer Empowerment & Inspiration
• •Aesthetics & Design
• •Potential for Sustainability/Eco-friendliness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, key messaging points, words to use/avoid, and examples. Share this with anyone creating content.
• •Know Your Audience for Each Platform: While the core tone remains, adapt the nuances for each platform. LinkedIn will be more formal than TikTok, but both should still feel distinctly "Kleo Kolor."
• •Prioritize Visual-Verbal Harmony: Ensure the copy complements the visuals. If the image is serene and inspiring, the copy should echo that feeling.
• •Be Authentic and Human: Even when professional, avoid overly corporate or robotic language. Let the passion for color and design shine through. Engage with comments and messages in a way that reflects the brand's personality.
• •Review and Iterate: Regularly review content across all channels to ensure consistency. Gather feedback and be willing to refine the tone as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

As a provider of high-quality paints, As a source of color inspiration, Professional vs. DIY Appeal, Modern and Stylish, Engagement and Community

Copy Examples

• •Instagram Post (Inspiring/Aspirational): "Unlock the power of the perfect hue. ✨ Transform your space from ordinary to breathtaking with Kleo Kolor. Which room will you reimagine first? #KleoKolor #ColorInspiration #HomeTransformation #DreamSpace"
• •Facebook Ad (Professional/Quality-focused - targeting contractors): "Demand durability. Deliver excellence. Kleo Kolor Pro-Series offers superior coverage and lasting finish for projects that impress. Learn more about our trade solutions. #KleoKolorPro #ProfessionalPainters #QualityPaint #LastingResults"
• •Website Product Description (Knowledgeable/Accessible): "Our 'Serene Sky' blue isn't just a color, it's an experience. Formulated for easy application and a smooth, washable finish, it’s perfect for creating a tranquil oasis in your bedroom or living area. Low VOC for a healthier home. #KleoKolor #SereneSky #DIYPaint #HealthyHome #EasyApplication"
• •TikTok Video Idea (Trendy/Engaging): (Video showing a quick, satisfying room refresh with a trending color) Voiceover/Text: "Color Drenching? ✅ We got you. Kleo Kolor makes bold statements easy. Rate this transformation! 👇 #KleoKolor #ColorDrenching #PaintTok #DIYProjects #HomeHacks"
• •LinkedIn Company Update (Industry-focused/Professional): "Kleo Kolor is proud to announce our new eco-conscious paint line, combining vibrant, lasting color with a reduced environmental footprint. Innovating for a more beautiful and sustainable future. #KleoKolor #Sustainability #EcoFriendlyPaint #Innovation #PaintIndustry"