Brand Tone

Elegant & Luxurious, Empowering & Confident, Storytelling & Experiential, Expert & Professional (for Private Label), Engaging & Trendy (on TikTok)

Brand Values

• •Quality & Craftsmanship
• •Legacy & Timelessness
• •Empowerment & Confidence
• •Fusion of Cultures
• •Customer-Centricity (implied for Private Label)
• •Storytelling through Scent

Best Practices

• •Develop a Core Brand Lexicon: Create a list of words and phrases that embody the brand's elegant, empowering, and storytelling nature (e.g., "legacy," "gemstone," "empower," "confidence," "bespoke," "artistry," "essence," "journey," "timeless"). Conversely, list words to avoid that might dilute the luxury feel.
• •Emphasize Sensory Language and Storytelling: Perfume is an experiential product. Use vivid, evocative language that appeals to the senses (beyond just smell) and weave narratives around the inspiration, ingredients, and the feeling each fragrance evokes, connecting to the idea of scents as "powerful storytellers."
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual elements (website design, product photography, social media imagery). Luxury and elegance should permeate all touchpoints.
• •Segment Tone for Audience (Subtly): While the core tone remains elegant and empowering, slightly adjust the nuance for different platforms or purposes. For instance, Instagram might be more focused on visual storytelling and aspiration, while communications for private label services can be more direct about expertise and capabilities, yet still framed within the overarching luxury context.
• •Train and Align All Content Creators: Ensure anyone creating content for the brand (internal team, freelancers, influencers) thoroughly understands and can consistently apply the defined brand tone and values. Provide clear guidelines and examples.

Social Perception

Emerging Brand, Focus on Private Label, Limited Direct Customer Feedback Visible, Active on Modern Social Platforms, Association with Dubai Luxury

Copy Examples

• •Carneli Perfumes: Your Signature Story, Bottled. Inspired by the timeless allure of the Carnelian gemstone, each fragrance is a drop of confidence, a whisper of legacy. Discover the scent that speaks your unspoken. #LiquidGemstone #CarneliLegacy
• •From Paris, With Elegance. From Dubai, With Spirit. Carneli Perfumes marries French artistry with the captivating essence of the Middle East. Indulge in a world where luxury is an experience, and your fragrance is the key. #FrenchLuxury #DubaiStyle #ScentedJourney
• •More Than Perfume. It's Your Essence, Amplified. We believe in the power of scent to evoke memories and empower your every moment. Let Carneli craft the aroma that defines you. #EmpoweringScents #CarneliExperience #MyScentStory
• •Craft Your Own Fragrance Legacy. Envision your unique scent. We bring it to life. Partner with Carneli’s master perfumers and premium ingredients to create a bespoke fragrance line that embodies your brand’s exquisite identity. #PrivateLabelPerfume #YourBrandYourFragrance #LuxuryCrafted
• •The Art of Scent. The Heart of You. Each Carneli bottle holds more than a fragrance; it holds a feeling. Stability. Confidence. The pure elegance of being undeniably you. Unveil your Carneli. #ArtOfPerfumery #ConfidenceBottled #TimelessElegance