Brand Tone

Nurturing & Caring, Informative & Educational, Authentic & Transparent, Aspirational & Modern, Eco-conscious & Ethical

Brand Values

• •Natural & Organic Integrity
• •Health & Well-being
• •Efficacy & Quality
• •Cruelty-Free & Vegan
• •Transparency
• •Sustainability
• •Customer-centricity

Best Practices

• •Emphasize Natural Purity & Gentleness: Consistently use words like 'organic,' 'natural,' 'pure,' 'gentle,' 'nourishing,' 'Ayurvedic,' 'botanical,' while clearly stating what the products are 'free from' (sulphates, parabens, artificial fragrances, etc.).
• •Be Visually and Verbally Cohesive: Ensure that the aspirational and modern visual identity (especially on platforms like Instagram) is matched by a voice that is both sophisticated and approachable, resonating with the target 'young and socially aware' consumer.
• •Highlight sustainable beauty, ethical practices, natural ingredients, and eco-friendly packaging.
• •Use vibrant colors and abstract designs inspired by product ingredients.
• •Acknowledge customer feedback and aim to create products that become indispensable in beauty routines.

Social Perception

Positive for Product Quality, Trusted for Natural Ingredients, Ethically Conscious Brand, Modernizing Image, Room for Improvement in Packaging

Copy Examples

• •Because your body deserves the purest.
• •Transparent, vegan, and always cruelty-free.
• •Our commitment to organic farming, sustainable sourcing, and eco-friendly practices is as deep as our love for potent, natural ingredients.
• •Discover the ancient secrets of Ayurveda, now in a modern formulation for your healthiest skin.
• •Experience the Careberry difference: where nature meets innovation.