Brand Tone

Opportunistic & Direct, Value-Oriented (Claimed), Impersonal

Brand Values

• •Variety/Novelty
• •Accessibility (Price-Point)
• •Concerns regarding Trustworthiness

Best Practices

• •Define Your Core Message & Voice: Before writing, clearly define what the brand stands for (e.g., "accessible everyday solutions," "unique finds for less") and the personality (e.g., "helpful & approachable," "innovative & fun"). This was lacking.
• •Prioritize Transparency and Honesty: Especially crucial given the negative perceptions. Be upfront about products, shipping times, and return policies. Avoid exaggerated claims. If a product is a "deal," explain why without being misleading.
• •Focus on Customer Benefit: Shift from just listing features to explaining how the product helps or improves the customer's life. Use "you" and "your" to make it relatable.
• •Maintain an Active and Engaging Social Media Presence: Respond to comments and messages promptly and professionally. Share user-generated content (if available and positive). The current Facebook page is inactive.
• •Develop Clear Brand Guidelines: Create a document outlining the brand's tone, approved vocabulary, "do's and don'ts" for communication, and ensure anyone creating content adheres to it. This helps maintain consistency across all platforms.

Social Perception

Low Visibility/Awareness, Skepticism/Negative, Inactive/Abandoned

Copy Examples

• •Tired of cluttered countertops? Our new 3-Tier Kitchen Organizer is here to rescue your space! Easy to assemble, sturdy, and stylish – make your kitchen a joy to be in again. #HomeOrganization #MinaFinds #KitchenSolutions
• •Light up your garden path with our Solar-Powered GlowStones! Eco-friendly, beautiful, and no wiring needed. Enjoy enchanting evenings outdoors, effortlessly. ✨ #GardenDecor #EcoFriendlyHome #MinaShopOutdoor
• •We love seeing how you use your Mina Shop treasures! Share a photo of your favorite purchase with #MyMinaStyle for a chance to be featured and win a $20 voucher. Your satisfaction is our priority! #CustomerLove #MinaCommunity
• •At Mina Shop, we believe everyone deserves quality finds without breaking the bank. We source unique items and work hard to bring you the best deals, backed by our [mention a specific guarantee or customer service promise - e.g., 30-day satisfaction guarantee]. #AffordableQuality #SmartShopping #MinaDeals
• •Gadget obsessed? So are we! Check out this week's top tech find: The Flexi-Arm Phone Holder. Perfect for hands-free calls and videos. Get yours before it's gone! ➡️ [Link] #TechGadgets #MinaShopTech #MustHave