Brand Tone

Enthusiastic and Spirited, Approachable and Friendly, Community-Oriented, Informative, Playful (on platforms like TikTok)

Brand Values

• •Team Spirit/Fan Loyalty
• •Quality
• •Community Connection
• •Customer Service
• •School Pride

Best Practices

• •Know Your Audience (The Die-Hard Fan): Always write with the passionate college sports fan in mind. Use language, references, and humor that resonate with students, alumni, and supporters of the specific universities.
• •Embrace Enthusiasm: Let the excitement for sports and team pride shine through in your wording. Use exclamation points appropriately, active voice, and spirited calls to action.
• •Highlight Community and Tradition: Weave in mentions of local university traditions, campus landmarks (if applicable), or the shared experience of being a fan. Reinforce that Gameday Spirit is part of that community.
• •Stay Current with Team News: Reference current team performance, upcoming big games, or popular players (where appropriate and compliant with licensing) to show the brand is actively engaged and relevant.
• •Develop a Tone Guide: Create a simple internal guide outlining key tone words (e.g., spirited, friendly, proud, supportive), "words to use," and "words to avoid" to ensure consistency across all writers and platforms, while still allowing for platform-specific nuances (e.g., TikTok vs. Email).

Social Perception

Go-To Source for Fan Gear, Locally Embedded, Supportive of University Athletics, Generally Positive

Copy Examples

• •Instagram Post (New Arrival - University X): Rep your colors louder than ever! 📣 Fresh [University X Mascot] gear just dropped, perfect for turning heads at the next tailgate. From classic tees to cozy hoodies, gear up and show your [University X] pride! Shop the new collection now – link in bio! #GamedaySpirit #[UniversityX] #[TeamMascot] #CollegeFootball #NewArrivals
• •Facebook Ad (General Promotion): The Roar of the Crowd. The Thrill of the Game. The Gear That Shows Your Spirit. Gameday Spirit is your #1 stop for all things [University A], [University B], and [University C]! Score big savings on jerseys, hats, and more this week. Visit us in-store or online at gamedayspirit.com! #FanGear #CollegeSports #SupportYourTeam #[UniversityTown]
• •Email Subject Line (Sale Event): 📢 Game On! Up to 30% Off Your Favorite Team Gear at Gameday Spirit! *Email Body Snippet:* Hey [Customer Name/Fan], don't just watch the game – live it! Gear up with incredible deals on [University X] apparel and accessories. From the stadium to your couch, show your spirit in style. Shop the sale now!
• •Twitter Post (Game Day): IT'S GAME DAY, [University Mascot] FANS! 🏈 Are you ready to cheer on the [Team Name]? We've got all the last-minute essentials to make your game day perfect. Swing by Gameday Spirit or shop online! Let's go [Team Name]! #Beat[Opponent] #[UniversityHashtag] #GamedayReady
• •TikTok Video Caption (Outfit Idea): Game day fit check! ✅ Rocking that [University X] pride from head to toe. Which piece is your fave? 🤔 Shop the look @ Gameday Spirit! #CollegeLife #OOTD #FanStyle #[UniversityXColors] #GamedaySpirit