Brand Tone

knowledgeable, helpful, and enthusiastic

Brand Values

• •Passion for Automotive
• •Quality
• •Customer Service
• •Expertise & Knowledge Sharing
• •Community
• •Reliability

Best Practices

• •Speak the Enthusiast's Language: Use terminology that resonates with car builders and restorers, demonstrating genuine understanding and passion. Avoid overly technical jargon where simpler terms suffice but don't shy away from specifics when needed.
• •Focus on Solutions and Empowerment: Frame copy around how CBS helps customers achieve their building goals and overcome challenges. Highlight the problem-solving nature of the products and the expertise offered.
• •Maintain a Helpful and Approachable Demeanor: Ensure the tone is consistently supportive, encouraging, and friendly across all platforms, from website copy to social media interactions and video scripts.
• •Showcase Expertise Authentically: Back up claims with specific examples, customer testimonials, and by referencing the knowledge shared through blogs or video tutorials. This builds trust and reinforces the brand's authority.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "fellow enthusiasts") to create a feeling of belonging. Encourage interaction and sharing of projects and experiences.

Social Perception

Car Builder Solutions is generally perceived positively by customers and the public. They are seen as a reliable source for a wide range of kit car and classic car parts. Customers appreciate the quality of their products, the speed of delivery, and the helpfulness of their staff. The company is often described as a "life saver" for car building projects and is highly recommended within the enthusiast community.

Copy Examples

• •Headline: Your Vision, Our Parts. Let's Build Something Incredible. Body: Fueling your passion project, from the smallest component to the final gleaming detail. At Car Builder Solutions, we're more than just a supplier; we're your trusted partner in every turn of the wrench. Explore thousands of quality parts and get the expert advice you need. What are you building next?
• •Headline: Stuck on Your Build? The Car Building Maestros Are Here to Help! Body: Don't let a tricky part or a complex system stall your dream. Our extensive range of components and expert know-how, showcased in our popular YouTube tutorials, will get you back on track. Quality parts, fast shipping, and the support of fellow enthusiasts – that's the CBS promise.
• •Headline: From Garage Dream to Global Resource: Over 20 Years of Powering Your Passion. Body: Car Builder Solutions started with a father-son project and a love for all things automotive. Today, we ship thousands of parts worldwide, but our core mission remains: to provide fellow enthusiasts with everything they need to bring their classic and kit car dreams to life. Experience the CBS difference.
• •Headline: The Right Part, Right When You Need It. Body: With over 6,000 products in stock and a commitment to next-day delivery, Car Builder Solutions ensures your project keeps moving forward. Our user-friendly website makes finding exactly what you need simple, so you can spend less time searching and more time building.
• •Headline: Join the Car Builder Solutions Community: More Than Parts, It's a Shared Passion. Body: When you choose CBS, you're not just buying components; you're joining a community of dedicated car builders and restorers. Follow us on social media for inspiration, tips, and to connect with enthusiasts who share your drive. Let's celebrate the art of the build, together!