Brand Tone

Luxurious & Sophisticated, Playful & Whimsical, Creative & Innovative, Passionate & Enthusiastic, Client-Centric & Collaborative, Approachable

Brand Values

• •Creativity & Originality
• •Luxury & Quality
• •Client Collaboration & Satisfaction
• •Emotional Connection & Experience
• •Form, Function & Symmetry
• •Global Sensibility & Worldly Knowledge
• •Authenticity & Personal Expression

Best Practices

• •Embrace "Luxurious Playfulness": Always balance sophisticated language and descriptions of high-quality materials with a touch of whimsy, unexpectedness, or personality. Avoid being overly formal or stuffy.
• •Focus on "Mood" and "Experience": Connect designs and products to the feelings they evoke. Use sensory language that helps the audience imagine themselves in the spaces or using the products.
• •Incorporate "Eye Candy" & Storytelling: Highlight unique details, bold choices, and the "why" behind a design. Tell the story of the space or product, not just its features.
• •Maintain a Client-Centric Voice: Even when showcasing expertise, frame it in terms of how it benefits the client or helps them express their individuality. Use collaborative language ("we," "let's").
• •Stay Authentic & Passionate: Let Cara's genuine enthusiasm for design shine through. Use confident, inspiring language that reflects a deep love for creating beautiful and emotionally resonant interiors. Be bold and don't shy away from breaking conventional "rules" in a stylish way.

Social Perception

Highly Respected Professional, Innovative & Boundary-Pushing, Influential, Client-Focused & Trustworthy, Associated with "Mood" and "Vibe", Purveyor of "Eye Candy"

Copy Examples

• •Instagram Post (Showcasing a vibrant, eclectic living room): "Beyond the beige. We believe your home should be a conversation starter, a reflection of your unique spark. Here, bold patterns playfully dance with curated textures, creating a vibe that’s all you. Ready to tell your story? #CaraWoodhouseInteriors #ItsAMood #LuxuryLiving #UnexpectedPlayfulness #InteriorDesignInspo"
• •Website Banner (for the online store): "Discover Your Home's Next 'Wow' Moment. Shop Cara Woodhouse – where luxurious design meets delightful irreverence. Find your eye candy. #ShopCWI #LuxuryDecor #StatementPieces"
• •Facebook Ad (Targeting homeowners looking for design services): "Dreaming of a home that feels as good as it looks? At Cara Woodhouse Interiors, we collaborate with you to design spaces that are not just beautiful, but deeply personal. Let's create your perfect mood. Book a consultation today. #CaraWoodhouseDesign #ClientFirst #LuxuryInteriors #NYDesigner"
• •Product Description (for a unique sculptural vase): "More than just a vase, it's a piece of personality. This [Material] sculpture brings a touch of unexpected artistry to any surface. Because who said functional can't be fabulously fun? #CaraWoodhouseStore #HomeAccents #SculpturalDesign #EyeCandyDetails"
• •Email Newsletter Subject Line (Announcing new arrivals): "NEW: Curated Finds to Elevate Your Everyday ✨ (and a little something playful!)"