Brand Tone

Caring, passionate, quality-conscious, and premium, balancing informal social media presence with professional website content.

Brand Values

• •Quality
• •Pet Comfort
• •Customer Connection
• •Sophistication
• •Passion for Pets

Best Practices

• •Use a consistent brand voice across all platforms, balancing professionalism and informality.
• •Focus on the benefits of products for pet comfort and style.
• •Highlight premium quality and sophistication in product descriptions.
• •Incorporate pet-friendly language and terminology (e.g., "Cãomigos," "auventures").
• •Address potential brand confusion with the tourism company by emphasizing the pet store's unique offerings.

Social Perception

A premium and caring pet store that prioritizes quality, style, and comfort for pets, fostering a community of pet lovers who want the best for their companions.

Copy Examples

• •"Deixe seu pet estiloso e confortável com a nossa nova coleção!" (Make your pet stylish and comfortable with our new collection!)
• •"Na Cãomigos, a qualidade é nossa prioridade. Oferecemos produtos premium para o seu melhor amigo." (At Cãomigos, quality is our priority. We offer premium products for your best friend.)
• •"Descubra a sofisticação que o seu pet merece. Explore nossos acessórios exclusivos!" (Discover the sophistication your pet deserves. Explore our exclusive accessories!)
• •"Seu cão merece o melhor! Encontre brinquedos de alta qualidade que garantem diversão e segurança." (Your dog deserves the best! Find high-quality toys that guarantee fun and safety.)
• •"Cãomigos: Paixão por pets, qualidade em cada detalhe." (Cãomigos: Passion for pets, quality in every detail.)