Brand Tone

Friendly, Approachable, Caring, Passionate, Personal

Brand Values

• •Quality
• •Love
• •Inspiration
• •Connection/Community
• •Passion

Best Practices

• •Showcase the brand's passion for pets and commitment to providing high-quality products.
• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the personal connection with the owner, Nany, and the brand's story.
• •Highlight the brand's values of love, inspiration, and community.
• •Focus on the unique aspects of the brand, such as its origin in Japan and its military family background.

Social Perception

A small, personable business known for quality pet products and a caring approach.

Copy Examples

• •Welcome to our pet-loving family! We're thrilled to offer you top-quality essentials for your furry friends.
• •From our home in Louisiana, with roots in Japan, we bring you products made with love and care.
• •As a military family, we understand the importance of quality and reliability. Shop with confidence!
• •We're not just a business; we're a community of pet parents dedicated to providing the best for our beloved companions.
• •Inspired by a dream of an inspiring and loving business, we're here to help you create unforgettable moments with your pets.