Brand Tone

Energetic & Dynamic, Modern & Innovative, Efficient & Empowering, Approachable & Supportive, Confident & Bold

Brand Values

• •Speed
• •Quality
• •Creativity
• •Efficiency
• •Empowerment
• •Innovation
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (energetic, modern, etc.), personality traits (e.g., witty, encouraging, direct), preferred vocabulary (e.g., "sprint," "launch," "accelerate"), and things to avoid (e.g., overly formal language, jargon unless explained).
• •Use Action-Oriented Language: Incorporate strong verbs and dynamic phrasing that convey speed, efficiency, and forward movement. Words like "launch," "ignite," "boost," "create," "discover," "race ahead" fit the Canva5Race persona.
• •Stay Audience-Focused: Understand who you're talking to (e.g., busy entrepreneurs, marketers under pressure, aspiring designers). Tailor the energetic and empowering tone to resonate with their needs and aspirations for speed and quality.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform whether it's on the website, social media, email marketing, or customer support interactions. This builds recognition and trust.
• •Review and Iterate: Regularly review your copy against the brand voice guide. Gather feedback (if possible, through A/B testing or customer surveys) to ensure the tone is resonating effectively and make adjustments as the brand evolves. Keep the language fresh and aligned with current design and communication trends.

Social Perception

Problem-Solver, Time-Saver, Enabler of Professionalism, Innovative Leader, Reliable Partner

Copy Examples

• •Headline (Website/Ad): "Cross the Finish Line First. Stunning Designs, Race-Ready Speed. That's Canva5Race."
• •Social Media Post (Instagram): "Deadline looming? 🤯 Don't sweat it! Our latest template drop helps you create jaw-dropping visuals in minutes. Swipe up to design like a pro, fast! 🚀 #Canva5Race #SpeedDesign #GraphicDesign"
• •Email Subject Line: "Unleash Your Brand's Speed with Canva5Race's New Toolkit!"
• •Product Description Snippet: "Engineered for efficiency, our 'Velocity' template pack gives you five unique, fully customizable designs to get your campaign off the starting blocks in record time. Modern aesthetics meet lightning-fast editing."
• •Call to Action (Button): "Start Your Design Sprint!"