Brand Tone

Appreciative & Customer-Focused, Confident & Quality-Oriented, Modern & Aesthetically Aware, Approachable & Slightly Playful

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Art Accessibility & Appreciation
• •Reliability

Best Practices

• •Embrace "Your Walls Deserve Better": This tagline is strong and should be a recurring theme. It conveys quality, a slight challenge to mediocrity, and positions the brand as the solution.
• •Show, Don't Just Tell, Quality: Continue to highlight the specific materials and processes (archival inks, 230 gsm paper, handmade, secure packaging) in product descriptions, FAQs, and "About Us" sections. This substantiates the "premium" feel.
• •Let Customers Do The Talking: Leverage the excellent customer reviews. Integrate testimonials across the website, in social media posts (with permission), and in email marketing. User-generated content (photos of prints in customers' homes) can be powerful.
• •Maintain an Appreciative and Helpful Voice: In all communications (customer service, social media replies, email), ensure the tone is friendly, helpful, and genuinely appreciative of the customer's business and feedback, as already demonstrated in positive reviews.
• •Balance "Sick" with Sophistication: While the name "SickPrints" allows for a modern, slightly edgy feel, the overall communication should lean towards the sophisticated and quality-focused aspects of the brand, especially given the nature of the art they sell. The "playful" element should be subtle, like the "Make your email less boring" call to action, rather than overly casual or slang-heavy in descriptive copy.

Social Perception

Highly Positive, Trusted, Recommended, Gift-Worthy

Copy Examples

• •Headline: Your Walls Are Calling. Answer with Art. Body: Don't just decorate. Curate. At SickPrints, we believe your space deserves more than blank canvases. Discover museum-quality art prints, from timeless classics to modern vibes, all meticulously crafted to transform your home. Because your walls deserve better.
• •Social Media Post (Image: A stylish room featuring a SickPrint): Caption: That feeling when your art just *gets* you. ✨ Our customer [Customer Name/Tag] knows. Elevate your everyday with prints that speak your language. Explore the collection – link in bio. #SickPrints #WallArt #HomeDecor #ArtLover #InteriorDesign
• •Email Subject: Level Up Your Living Room (Without the Heavy Lifting). Body: Hey [Customer Name], Ready for a refresh? A stunning art print is the simplest way to make a big impact. At SickPrints, find gallery-quality pieces, handmade with care and shipped right to your door. P.S. We're still making emails less boring, one beautiful print at a time. [Link to Shop]
• •Product Description Snippet (for a Bauhaus print): Clean lines, bold impact. Our Bauhaus collection channels timeless modernism, printed on archival-quality, textured matte paper that brings every detail to life. It’s not just a print; it’s a statement. Handcrafted in Upstate New York, because quality is our art form.
• •About Us Snippet: We're SickPrints. And yes, we think art can be "sick" – in the best way possible. We’re passionate about bringing exceptional art to your walls, focusing on premium materials, handcrafted quality, and designs that inspire. From our hands in Upstate New York to your home, we're dedicated to making your space a masterpiece. Your walls deserve better, and we’re here to deliver.