Tono de Marca

practical, youthful, and eco-conscious

Valores de Marca

• •Innovation and Problem-Solving
• •Sustainability
• •Convenience and Cleanliness
• •Entrepreneurial Spirit
• •Community

Mejores Prácticas

• •Lead with the Problem: Always start by reminding the audience of the familiar frustration (sticky hands, leaking bags, pests). This makes the solution feel more necessary and impactful.
• •Use "Clean & Simple" Language: The copy should be as clean and straightforward as the product itself. Avoid jargon. Use words like "easy," "clean," "simple," and "convenient" frequently.
• •Highlight the Dual Benefit: Frame the product as a win-win. It’s a win for the customer (convenience, cleanliness) and a win for the planet (sustainability, less plastic waste). This appeals to both practical and idealistic motivations.
• •Embrace the Underdog Story: Leverage the "young entrepreneurs" narrative. It adds authenticity and a human element to the brand. Phrases like "From our dorm room to your home" can create a powerful connection.
• •Stay Visually Focused: On social media, let the product do the talking. The copy should complement short, satisfying videos that show the product in action—the click of the cans, the easy carry, the clean hands. Keep text minimal and impactful.

Percepción Social

The public perceives Cansloos as a clever and timely innovation, particularly in light of the recently implemented can deposit system in the Netherlands. It is largely seen as a useful gadget that addresses a widely recognized nuisance. The student-founder story is a positive attribute, lending the brand an air of authenticity and ambition. However, there is a segment of the audience that remains skeptical, viewing the product as a non-essential 'nice-to-have' and suggesting that simple, existing solutions (like a shopping bag) are sufficient. This indicates that a key challenge for the brand is to effectively communicate the unique value and superior convenience of their product over DIY methods.

Ejemplos de Copy

• •For a Social Media Ad (Problem/Solution Focus):Headline: Tired of sticky bags and leaking cans?Body: That last drop of soda always finds a way to ruin your bag and your day. The Cansloos 12-pack is here to end the mess. Snap in 12 empty cans, carry them easily, and return them without the stickiness. Recycling just got a major upgrade.Call to Action: Shop now and say goodbye to sticky situations!
• •For the Website Homepage (Value Proposition Focus):Headline: Clean. Convenient. Cansloos.Body: Returning deposit cans used to be a sticky mess. We fixed it. Our reusable 12-pack holder makes it easy and hygienic to collect and transport your empty cans. Good for you, great for the planet.Call to Action: Discover the 12-Pack.
• •For an Email Marketing Campaign (Sustainability Angle):Subject: Ditch the plastic bag for good.Body: You recycle to help the planet, but what about the plastic bag you use to carry your cans? The Cansloos holder is the durable, sustainable solution. Use it hundreds of times and make your recycling habit even greener.Call to Action: Make the sustainable switch today.
• •For a TikTok Video Script (Engaging/Youthful Tone):(Video shows someone struggling with a dripping, torn plastic bag full of cans)On-screen text: The old way vs. the smart way.(Video transitions to someone effortlessly clicking cans into the Cansloos holder)Voiceover/Caption: Stop the drip. End the struggle. The Cansloos holder is the ultimate life hack for your deposit cans. Tag a friend who needs this! #statiegeld #lifehack #cleantokCall to Action: Link in bio to get yours!
• •For a PR or "About Us" Section (Founder Story Focus):Headline: From a Student Project to a National Solution.Body: We were six students tired of one sticky problem. So we designed the solution ourselves. Cansloos was born from a simple idea: that there had to be a better way to handle can returns. Now, our award-winning design is helping thousands across the Netherlands recycle with ease and cleanliness.Call to Action: Join our journey.