Brand Tone

Playful, Environmentally Conscious, Trustworthy, and Approachable

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Health and Well-being
• •Innovation
• •Community

Best Practices

• •Use a friendly and approachable tone, avoiding overly technical jargon.
• •Emphasize the environmental benefits and sustainability of the filtration products.
• •Incorporate humor and lightheartedness where appropriate, reflecting the brand's name.
• •Maintain a consistent brand voice across all platforms and materials.
• •Focus on the positive impact the products have on the user's health and the environment.

Social Perception

A fun, eco-friendly brand that offers reliable and sustainable water filtration solutions. Perceived as approachable, trustworthy, and committed to environmental responsibility.

Copy Examples

• •"Sambo Creeck Filtration: Filtering out the bad stuff, so you can enjoy the good stuff!"
• •"Drink clean, live green with Sambo Creeck. It's the reel deal!"
• •"Our filters work harder so you don't have to. Sambo Creeck: Water so pure, it's almost magic."
• •"From our creek to your cup, Sambo Creeck ensures every drop is a drop of goodness."
• •"Join the Sambo Creeck family and make a splash in sustainability!"