Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Youthful, Trendy, Helpful & Inclusive, Community-Oriented

Brand Values

• •Customer Confidence
• •Fashion Accessibility
• •Personal Connection
• •Passion for Style
• •Support for Community (Potentially)

Best Practices

• •Stay Authentic & Relatable: Use a conversational style, as if talking to a friend. Share behind-the-scenes glimpses or staff picks to enhance approachability.
• •Embrace Enthusiasm: Use positive language, emojis (appropriately for the platform), and exclamation points to convey genuine excitement about products and interacting with customers.
• •Keep it Visually Cohesive: Ensure that the visual style of photography and graphics matches the youthful, trendy, and friendly tone of the copy.
• •Engage Actively & Promptly: Respond to comments and messages in a timely and friendly manner, reinforcing the approachable and community-focused vibe.
• •Highlight Inclusivity & Solutions: Regularly mention the S-3XL size range and frame product descriptions around how they help customers feel good or solve a style need (e.g., "the perfect dress for your next wedding guest look!").

Social Perception

Positive & Engaging, Local Gem with Online Reach, Relatable & Trustworthy, Fashion-Forward

Copy Examples

• •☀️ Hello sunshine & NEW ARRIVALS! ☀️ Obsessed is an understatement! 😍 These fresh looks just dropped and they are SO ready for your weekend adventures. From breezy dresses to the cutest tops, find your new fave! ✨ Tap to shop or visit us in Grand Forks! S-3XL available. #candycoconut #newarrivals #boutiquestyle #summerfashion #shoplocalGF
• •Treat Yourself Alert! 🎉 Our [Specific Sale, e.g., Summer Styles] Sale is ON NOW! Score amazing deals on dresses, accessories, and all those pieces you've been eyeing. 😉 Don't wait – these beauties are flying fast! Shop online 💻 (link in bio) or pop into our Grand Forks store! #candycoconutboutique #sale #fashiondeals #trendalert #grandforksnd
• •Vacay Mode: ACTIVATED! 🌴✈️ Our new Vacation Getaway collection is here to make packing a breeze! Think flowy maxis, cute swimwear cover-ups, and all the accessories you need to shine. Shop the dreamiest vacay looks now! Free shipping over $49! #candycoconut #vacationshop #beachyvibes #travelstyle
• •Guess What's BAAACK?! 😍 Your Fave [Product Name] is Restocked! *Email Body Snippet:* Hey girl! 👋 You asked, we listened! That [Product Name] you LOVED is finally back in stock in all sizes (S-3XL)! Grab yours before it's gone again – you know the drill! 😉 Shop now: [Link]
• •(Video of someone holding up a cute top) Hey babes! 💕 So excited to show you some of the amazing new pieces that just hit the site! Seriously, you're going to want EVERYTHING! 😍 Let me know your faves in the comments as we go! 👇 #tryonhaul #candycoconutstyle #boutiquefinds #ootdinspo