Brand Tone

Enthusiastic and Passionate, Partner-Oriented and Collaborative, Trend-Focused and Modern, Business-Savvy and Value-Driven, Friendly and Approachable

Brand Values

• •Partnership & Collaboration
• •Trend Awareness & Innovation
• •Customer Success & Value
• •Enthusiasm & Passion for Confectionery
• •Responsibility (emerging)
• •Wide Selection & International Flavors

Best Practices

• •Embrace Enthusiasm: Use exclamation points (sparingly but effectively), positive adjectives, and an energetic voice. Infuse passion for the confectionery world into your descriptions and communications.
• •Speak Like a Partner, Not Just a Supplier: Use inclusive language ("we," "let's," "together"). Focus on how CandyBig helps its clients succeed. Offer advice and insights, positioning the brand as a knowledgeable ally.
• •Stay Current and Trendy: Regularly reference current social media trends (especially TikTok, as mentioned on their site) and popular product types. Use relevant hashtags and up-to-date slang where appropriate for the target audience (businesses who want to appeal to modern consumers).
• •Be Clear About Value, But Keep it Friendly: While highlighting competitive pricing and business benefits is crucial for a B2B audience, avoid overly formal or dry corporate speak. Maintain an approachable and helpful tone even when discussing business aspects.
• •Show Your Human Side: Incorporate the story of the founders and the "young, passionate team" where relevant. Use emojis appropriately to convey friendliness and enthusiasm, especially in more informal channels like social media or email marketing.

Social Perception

CandyBig aims to be perceived as a dynamic, trend-aware, and supportive partner for businesses in the confectionery market. They want to be seen as more than just a supplier, but an ally helping businesses grow.

Copy Examples

• •🚀 TikTok's Latest Craze Just Landed at CandyBig! Be the first to stock the viral sweets your customers are searching for. Let's make some magic (and sales) happen! ✨
• •We're more than just your average candy wholesaler. At CandyBig, we're your partners in sweet success! Founded by candy lovers, for candy lovers, our passionate team is always hunting for the next big thing to help your business shine. Got a question? We're all ears! 😊
• •Boost Your Margins! 🤑 Unbeatable Wholesale Prices on Trending American & Asian Snacks.
• •Calling all confectionery champions! 🍭 What are the hottest candy trends you're seeing? We're on a mission to bring the best to our amazing partners. Let's revolutionize the sweet world, together! #CandyBigPartners #SweetTrends
• •Smart Savings, Zero Waste! 🌍 Our Anti-Gaspi range offers delicious treats at incredible prices. Help your customers grab a bargain AND fight food waste. It's a win-win for your business and the planet! 🌱