Brand Tone

Elegant & Sophisticated, Romantic & Warm, Quality-Conscious & Trustworthy, Helpful & Passionate, Slightly Formal but Approachable

Brand Values

• •Elegance & Beauty
• •Quality & Craftsmanship
• •Creating Memorable Moments
• •Customer Satisfaction
• •Timelessness
• •Eco-consciousness

Best Practices

• •Develop a Brand Voice Guide: Document key terminology, "words we use" and "words we avoid," and the overall feeling the copy should evoke (e.g., elegant, warm, trustworthy).
• •Prioritize "Elegant" and "Romantic" Language: Consistently use words that evoke sophistication, beauty, and warmth. Think "ambiance," "cherished," "enchanting," "graceful," "refined" rather than overly casual or technical terms.
• •Highlight Quality and Craftsmanship Subtly: Weave in details about the hand-dipped nature, long burn time, and premium materials naturally within descriptive copy, rather than just listing features.
• •Focus on the "Occasion" and "Moment": Connect the product to the experience it enhances. Use storytelling to paint a picture of how the candles elevate an event or create a special atmosphere.
• •Maintain Visual and Textual Harmony: Ensure the style of the copy complements the high-quality, elegant imagery used on the website and social media. The text should feel as polished and considered as the photographs.

Social Perception

Emerging Specialist, Aesthetic Appeal, Focus on Romance and Special Occasions, Limited but Positive Feedback

Copy Examples

• •Instagram Post (Image: Beautifully set wedding table with their dusty blue taper candles): "Elegance that whispers. Our Dusty Blue taper candles, meticulously hand-dipped for a flawless finish and a serene 9-hour burn. Let the soft glow transform your cherished moments into timeless memories. Discover the art of illumination. #CandlelitOccasions #WeddingCandles #ElegantDecor #TaperCandles #SomethingBlue"
• •Facebook Ad (Carousel showing different candle colors): "From classic Ivory to romantic Blush Pink, find the perfect hue to illuminate your special day. Candlelit Occasions offers premium, hand-dipped taper candles crafted for a clean, long-lasting glow. Create an unforgettable ambiance. Shop our collection now and save 15% on orders of 5+ boxes! #SpecialEvents #CandlelightDinner #HandcraftedCandles #UKWeddings"
• •Website Homepage Headline: "Illuminate Your Moment: Exquisite Taper Candles for Unforgettable Celebrations."
• •Product Description Snippet (for Sage Green candles): "Infuse your setting with the tranquil charm of our Sage Green taper candles. Handcrafted in Denmark from 100% food-grade paraffin wax, they promise a pure, soot-free burn for up to 9 hours. Perfect for adding a touch of nature-inspired elegance to weddings, dinner parties, or your home sanctuary."
• •Email Newsletter Subject Line: "An Invitation to Elegance ✨ Discover Your Perfect Candlelit Glow"