Brand Tone

Proud & Affiliated, Quality-conscious & Sustainable, Direct & Informative

Brand Values

• •Austrian Identity
• •Sustainability (potential)
• •Quality
• •University Pride
• •Comfort

Best Practices

• •Highlight Austrian origin in marketing materials.
• •Emphasize the use of organic materials and sustainability efforts.
• •Focus on the comfort, style, and university pride aspects of the apparel.
• •Use direct and informative language in product descriptions and communications.
• •Be Clear and Concise: Provide all necessary product information (materials, sizing, care instructions, shipping details) in an easy-to-understand manner.

Social Perception

A brand that embodies Austrian identity, university pride, quality, comfort, and a commitment to sustainability.

Copy Examples

• •Show your university pride with our exclusive collection of Austrian-made apparel!
• •Crafted with ❤️ in Austria from the finest organic materials.
• •BOKU Wien Hoodie: Sustainable style meets ultimate comfort.
• •Free shipping on orders over €50 within Austria.
• •Explore the collection.