Tono de Marca

Artistic & Evocative, Empowering & Confident, Approachable & Affordable Luxury, Culturally Rich & Authentic, Free-spirited & Bohemian

Valores de Marca

• •Craftsmanship & Authenticity
• •Cultural Fusion
• •Individuality & Self-Expression
• •Affordability & Quality
• •Ethical & Sustainable Practices
• •Timeless Style

Mejores Prácticas

• •Emphasize Storytelling: Continuously weave in the narrative of Spanish heritage, Balinese craftsmanship, and the idea of jewelry as a personal story.
• •Use descriptive language that paints a picture and evokes emotion.
• •Focus on the 'Why': Beyond describing the product, explain the inspiration, the craft, and how it makes the wearer feel (e.g., confident, unique, connected to a culture).
• •Speak to the Target Audience Directly: Use language that resonates with 'modern, free-spirited women' aged 25-60 who appreciate art, culture, and quality without pretension.
• •Maintain consistent use of artistic, empowering, approachable, culturally rich, and free-spirited language across all platforms.

Percepción Social

The brand aims to be perceived as artisanal and exotic, trustworthy through transparency regarding ethical sourcing and sustainability, and representative of timeless style.

Ejemplos de Copy

• •Adorn the Moment – A Gentle Whisper of Time
• •Wear your story!
• •Handmade in Bali
• •A fusion of Spanish cultural influences and Balinese artisanal craftsmanship.
• •Express your identity and confidence.