Brand Tone

Nostalgic & Passionate, Approachable & Community-Focused, Enthusiastic & Trendy, Trustworthy & Value-Oriented (for used items)

Brand Values

• •Sustainability
• •Passion for Photography (especially Analog)
• •Accessibility & Affordability
• •Quality & Reliability (for used items)
• •Community

Best Practices

• •Embrace the Analog Soul: Consistently weave in the passion for film, vintage aesthetics, and the unique qualities of analog photography. Use language that evokes nostalgia and artistry.
• •Highlight Sustainability and Value: Regularly communicate the benefits of buying used—both for the customer's budget and the environment. Emphasize the quality and reliability of reconditioned items.
• •Stay Approachable and Build Community: Use a friendly, conversational tone, especially on social media. Encourage interaction, user-generated content, and share community stories or photos (with permission).
• •Be Visually Consistent: Ensure that the visual content (photography, videography, graphics) strongly reflects the vintage, film-focused aesthetic. This reinforces the brand's identity across all platforms.
• •Educate and Inspire: Share tips, guides (like those on the blog), and inspirational content related to film photography to position the brand as a knowledgeable and passionate resource.

Social Perception

Positive for Product Quality & Price, Seen as a Go-To for Analog/Vintage, Generally Trustworthy, with Minor Caveats, Engaging on Social Media

Copy Examples

• •Headline: Rediscover the Magic. Shoot Film. Body: Your next vintage treasure awaits. Explore our curated collection of analog cameras, fully reconditioned and ready to capture your world with timeless character. #FilmIsNotDead #CameraShopBCN
• •Headline: Sustainable Snaps. Smart Prices. Body: Give amazing gear a second life! At Camera Market, find certified used cameras and lenses that are kind to your wallet and the planet. Quality guaranteed.
• •Headline: That Vintage Vibe? Nailed It. Body: Level up your Insta game with the authentic grain and soul of analog. We’re dropping fresh retro cams and film stock on camerashopbcn.com all weekend! Don’t miss out.
• •Headline: Join the Analog Revival! Body: From curious beginners to seasoned pros, Camera Market is your hub for all things film photography. Sell your old gear, find your dream camera, and connect with a community that shares your passion. What will you shoot today?
• •Headline: Quality You Can Trust. Prices You’ll Love. Body: Every camera at Camera Market undergoes a rigorous reconditioning process because we believe pre-loved doesn’t mean second-best. Enjoy a 6-month warranty and expert support.