Brand Tone

personal, playful, and poetic. It's also described as charming, authentic, and chic

Brand Values

• •Authenticity and Craftsmanship
• •Personalization and Uniqueness
• •Quality
• •Upcycling/Repurposing
• •Playfulness and Joy
• •Effortless Style

Best Practices

• •Embrace Storytelling: Weave the brand's origin, the founder's passion, and the journey of each product into the copy. Highlight the 'improbable story' aspect.
• •Use Evocative and Sensory Language: Employ words that convey charm, playfulness, poetry, and the tactile quality of the handcrafted items (e.g., 'stitched-up storybook,' 'espiègle que chaleureux' - mischievous and warm).
• •Highlight Personalization and Uniqueness: Consistently emphasize the customizable nature of the products and how they allow customers to express their individuality.
• •Maintain a Warm and Approachable Voice: Even when discussing quality and craftsmanship, keep the tone friendly and inviting, as if speaking to a friend.
• •Incorporate a Touch of Whimsy and 'Joie de Vivre': Reflect the playful designs and the brand's aim to bring joy through creative and colorful language.

Social Perception

Customers and the public generally perceive Call It By Your Name as a cool, stylish, and unique French brand. The hand-embroidered, customizable accessories are a key point of attraction.

Copy Examples

• •Whisper your story, one stitch at a time. Our hand-embroidered bandanas are more than an accessory; they're a canvas for your unique adventures.
• •Parisian charm, American roots, uniquely yours. Customize your Call It By Your Name piece and carry a little bit of magic wherever you go.
• •Let your style sing! Our vibrant bandana bags are crafted with joy and designed to make every day a little brighter. What will yours say?
• •From treasured vintage finds to your new favorite keepsake. Discover the art of playful personalization with Call It By Your Name.
• •More than just a bag, it's a conversation starter, a memory holder, a spark of joy. Hand-embroidered in Paris, just for you.