Brand Tone

Passionate, Authentic, and Educational

Brand Values

• •Quality & Excellence
• •Origin & Tradition
• •Fairness & Sustainability
• •Customer Experience
• •Community & Education

Best Practices

• •Always Lead with Origin
• •Use Sensory and Evocative Language
• •Weave in Your Values
• •Educate, Don't Just Sell
• •Maintain a Warm and Professional Voice

Social Perception

Overwhelmingly positive, perceived as offering a high-quality product, reliable and professional service, and authentic Veracruz coffee.

Copy Examples

• •From the high mountains of Veracruz, directly to your cup. Our Gourmet Roast is a promise of honesty and quality, with notes of chocolate and caramel that tell the story of its origin. We partner with local growers to ensure every bean is a testament to fair trade and exceptional flavor. Are you ready to taste the true essence of Veracruz? #CafeLaMeca #HechoEnVeracruz #CafeDeAltura #ComercioJusto
• •The Soul of Veracruz in Every Sip. Don't just drink coffee. Experience it. At Café La Meca, we bring you freshly roasted Arabica beans from the heart of Coatepec. We care for the entire process, from the plant to your door, to deliver unmatched quality. Discover our selection and elevate your coffee ritual. Shop now.
• •Honest From The Origin. We are committed to quality and fair trade with our allied producers, supporting the economic sustainability of the Mexican countryside. Every cup of Café La Meca is a tribute to this bond.
• •Hi [Customer Name], you've probably heard that the best coffee comes from high altitudes, but why? At over 1,200 meters in the mountains of Veracruz, our coffee beans mature more slowly, developing a denser, richer, and more complex flavor. Learn more about the journey of our beans and how altitude creates the perfect cup in our latest blog post. [Link to Blog Post]
• •A sensory journey to the clouds of Coatepec. Our Gourmet Blend is a 100% Arabica, shade-grown coffee, harvested and selected with care. Experience a silky, buttery body with delicate notes of vanilla and rich chocolate. We roast our coffee daily to guarantee that the freshness and intense aroma of Veracruz arrive intact in your home. Perfect for those who believe a cup of coffee can be an extraordinary moment.