Brand Tone

Sentimental and Warm, Personal and Caring, Promotional and Encouraging, Accessible and Friendly

Brand Values

• •Memorabilia and Emotional Connection
• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration of Special Occasions

Best Practices

• •Focus on Emotion: Always lead with the feeling you want to evoke. Use words that convey warmth, love, nostalgia, and joy. Instead of just describing the product, describe the emotion it delivers.
• •Tell Stories (or enable them): Frame your products as carriers of personal stories. Use language that invites customers to imagine their own memories being preserved. \"Picture this...\", \"Imagine their smile...\"
• •Use \"You\" and \"Your\": Address the customer directly to create a personal connection. Make them feel understood and catered to. \"Your special moments,\" \"A gift for your loved one.\"
• •Highlight Uniqueness and Personalization: Consistently remind the audience that these aren't just off-the-shelf items but are uniquely created for them or their loved ones. Use terms like \"custom-made,\" \"personalized just for you,\" \"one-of-a-kind.\"
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the visual style of your images and videos. If the visuals are soft and sentimental, the copy should reflect that, and vice-versa. This consistency builds a stronger, more recognizable brand identity.

Social Perception

Positive Customer Experiences, Gift-Oriented, Visually Appealing Products, Trustworthy (within its customer base)

Copy Examples

• •Keep your treasured moments alive, beautifully etched in glass. ✨ More than a gift, it's a memory that shines forever. Create yours today and let the light in.
• •Years of love, beautifully captured. ❤️ Celebrate your journey together with a personalized photo crystal that tells your unique story. A gift as timeless as your love.
• •See your favorite photo in a breathtaking new dimension! Our 3D photo crystals turn your memories into stunning keepsakes you can hold. The magic is in the details.
• •Whose smile would you immortalize in glass? 😊 Tag someone who deserves a gift that speaks from the heart. Explore our collection and find the perfect way to say 'I love you'.
• •We ADORE seeing your memories shine! ✨ Thank you [customer name] for sharing your beautiful [product type] with us. Want your special moment featured? Share your #CadeauxEnVerre story!