Brand Tone

Playful, Joyful, Encouraging, Inspiring, Family-Oriented, Heartfelt, Premium, Quality-Focused, Approachable, Friendly

Brand Values

• •Family Connection
• •Fun and Enjoyment
• •Skill Development and Confidence Building
• •Quality and Safety
• •Passion for Golf
• •Creating Memories

Best Practices

• •Use playful and joyful language, incorporating golf-related puns or metaphors.
• •Emphasize the creation of family memories and bonding opportunities.
• •Highlight the quality and safety of the products using descriptive language.
• •Incorporate the brand's backstory and the founders' passion for golf to make it relatable.
• •Encourage a sense of fun, adventure, and skill development for young children.

Social Perception

Caddy Cubs wants to be seen as a brand that promotes family fun, quality, and the early development of skills and a love for golf in toddlers. The brand aims to be relatable, trustworthy, and inspiring, fostering a community of families who cherish outdoor activities and creating lasting memories.

Copy Examples

• •"Get your little swing master ready for a fairway of fun and adventure with Caddy Cubs!"
• •"Creating precious family memories, one swing at a time. Caddy Cubs: where the fun never pars!"
• •"Premium gear for little golfers with big dreams. Built to last and designed for endless smiles."
• •"From our family to yours, Caddy Cubs is about instilling a lifelong passion for golf in the most joyful way possible."
• •"Equip your toddler with the safest and most fun golf equipment on the market. Caddy Cubs: Making Golf Fun!"