Brand Tone

Personal & Relatable, Creative & Inspiring, Supportive & Empowering, Community-Focused, Enthusiastic & Passionate, Down-to-Earth & Approachable

Brand Values

• •Creativity & Self-Expression
• •Joy & Positivity
• •Community
• •Quality & Aesthetics
• •Inspiration & Motivation
• •Authenticity & Personal Connection
• •Family & Support

Best Practices

• •Embrace the Founder's Voice: Continue to incorporate Liz's personal story and passion into the copy where appropriate. This authenticity resonates with the community.
• •Focus on "You" (the Customer): Frame copy around how the products benefit and empower the customer in their creative and organizational endeavors. Highlight the joy and inspiration they can find.
• •Use Inclusive and Encouraging Language: Especially when targeting the values of inspiration and support, ensure the language is uplifting, relatable, and positive.
• •Maintain a Conversational and Friendly Style: Avoid overly formal or corporate language. Keep it approachable, as if talking to a friend within the planner community.
• •Visually Align Copy with Brand Aesthetics: Ensure the tone of the copy complements the visual style of the products (e.g., if designs are serene and nature-inspired, the copy can reflect that tranquility while still being enthusiastic). The mention of "Arizona desert & neutrals" in a TikTok post is a good example of this alignment.

Social Perception

Positive, Community-Oriented, Creator-Focused, Appreciation for Aesthetics

Copy Examples

• •Instagram Post (New Sticker Kit Release): "Hey planner fam! ✨ Liz here, and I'm SO excited to share our latest creation, born from a love for [theme/inspiration, e.g., 'desert blooms and tranquil evenings']. Each sticker is designed to bring a little spark of joy and a lot of creative freedom to your week. Can't wait to see how YOU make it your own! Shop the 'Serene Sunset' kit now (link in bio!). #CactusPaperCo #PlannerLove #NewCollection #CreativePlanning #JournalingCommunity"
• •Website Product Description (for an "Inspiration" themed product): "For the woman juggling it all, dreaming big, and making magic happen every single day – this one's for you. Our 'Unstoppable You' sticker set is more than just pretty paper; it's a reminder of your strength, your resilience, and the incredible things you're capable of. Peel, stick, and go conquer your world. You've got this. 💪💖 #EmpoweredWomen #PlannerMotivation #CactusPaperInspo #GoalGetter"
• •TikTok Video Caption (Pack an Order): "Packing up some happy mail for the amazing Kristin, one of our longtime supporters! 💌 Seeing your creative spreads using our stickers is what fuels this passion project that started with a simple love for planners. Thank you for being part of the Cactus Paper Co. journey! What are you planning this week? #PackWithMe #SmallBusinessLove #PlannerStickers #StationeryAddict #BehindTheScenes"
• •Facebook Group Post (Engagement): "Happy Monday, Cactus Crafters! 🌵 Let's talk weekly wins! What's one small (or big!) thing you accomplished last week with a little help from your planner? Share your victories and inspire someone in our amazing community! We love cheering you on! #PlannerCommunity #MondayMotivation #CactusPaperCoFamily #ShareYourShine"
• •Email Newsletter Snippet (Highlighting Company Values): "Here at Cactus Paper Co., we believe that planning is an act of self-care and creativity. It's about more than just to-do lists; it's about crafting a life you love, one beautiful page at a time. That’s why we pour our hearts into designing stickers that not only look good but also inspire you to dream, plan, and achieve. Thanks for letting us be a small part of your inspiring journey."