Brand Tone

Aspirational & Sophisticated, Inspired & Adventurous (subtly), Confident & Direct, Heritage & Experience

Brand Values

• •High Quality
• •Mountain Inspired
• •Durability
• •Heritage
• •Italian Made

Best Practices

• •Emphasize Key Value Propositions Consistently: Always weave in core messages like "Italian Made," "High Quality," "Mountain Inspired," and "Made to Last"
• •Highlight the brand's heritage and experience in shoemaking (60 years)
• •Use aspirational language that subtly connects to adventure and nature through collection names and the "One Step Higher" tagline.
• •Maintain a confident and direct tone when communicating key selling points, such as quality, origin, and free worldwide shipping.
• •Incorporate relevant hashtags like #Zermatto, #ItalianMade, #MountainInspired, #LuxuryFootwear, and #MadeToLast to enhance brand visibility and association.

Social Perception

The brand aims to project an image of Swiss quality, luxury, and connection to the outdoors, drawing on the connotations of the Zermatt name.

Copy Examples

• •Experience the pinnacle of quality and style.
• •Conquer your day with the confidence of enduring quality.
• •Experience footwear that’s built to explore, designed to impress.
• •"One Step Higher" isn't just our motto; it's our promise – to deliver exceptional footwear, crafted with passion and precision.
• •MADE TO LAST.