Brand Tone

Passionate, Enthusiastic, Authoritative, Experienced, Inclusive, Performance-Oriented, Community-Focused, Quality-Driven

Brand Values

• •Heritage & Legacy
• •Quality & Craftsmanship
• •Passion for Bodyboarding
• •Performance
• •Community
• •Innovation

Best Practices

• •Anchor to Your Heritage: Consistently weave in the "Since 1979" legacy and the passion of your founder. This reinforces experience and authenticity. Use phrases like "Decades of dedication," "Born from passion," "A legacy of innovation."
• •Speak the Language of Bodyboarders (Authentically): Use common, authentic bodyboarding terminology (e.g., "stoke," "pits," "launch," "dk" for dropknee) where appropriate, but avoid forcing slang if it doesn't feel natural. The tone should be knowledgeable but not alienating to newcomers.
• •Balance Performance with Inclusivity: While highlighting pro features and team riders, always ensure some messaging welcomes and guides newer or intermediate riders. Use phrases like "Whether you're charging slabs or catching your first wave..."
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for bodyboarding shine through vivid descriptions of the experience – the feel of the wave, the thrill of the ride. Use active verbs and sensory language.
• •Prioritize Visual Storytelling Alignment: Ensure the tone of your copy always matches the energy and style of your visuals (photos and videos). If the image is high-action, the copy should reflect that excitement. If it's a lifestyle shot, the copy can be more evocative of the ocean environment.

Social Perception

Established, Reputable, Reliable Quality, Good for Various Skill Levels, Nostalgic Connection, Solid

Copy Examples

• •BZ Pro Boards: 45 Years of Riding the Stoke. Find Your Perfect Wave Today.
• •Unleash your inner pro with the [Board Model Name]. Engineered with our Zero-G Polypro Core and a slick Surlyn bottom, this board is built for speed, control, and launching into the stratosphere. Feel the BZ difference that champions trust.
• •Epic session! 🌊 Huge thanks to @[UserTag] for sharing this awesome shot riding their BZ [Board Model]! Tag us in your adventures #bzbodyboards #ShapingDreams. We love seeing our boards in action!
• •Since 1979, BZ Pro Boards hasn't just been making bodyboards; we've been crafting vessels for adventure, tools for expression, and a legacy of pure wave-riding joy. From Bobby Szabad's first vision to the lineup today, our passion is your perfect ride.
• •Ride the Legend. New BZ Pro Boards Collection + Free Leash Inside!