Brand Tone

enthusiastic, passionate, and performance-oriented

Brand Values

• •Performance
• •Innovation & Quality
• •Heritage & Legacy
• •Community & Passion
• •Accessibility

Best Practices

• •Emphasize Performance and Quality: Always highlight the technical features and high-quality materials that contribute to the board's performance and durability. Use strong, active verbs.
• •Incorporate Heritage: Subtly weave in the brand's rich history and connection to the origins of bodyboarding to build trust and authenticity.
• •Speak the Language of Bodyboarders: Use terminology and phrasing that resonates with the target audience (e.g., "stoke," "barrel," "charge," "rail-to-rail").
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for the sport shine through in all communications. Convey excitement and the thrill of wave riding.
• •Show, Don't Just Tell: Use vivid descriptions and action-oriented language. Accompany copy with dynamic visuals (photos/videos of riders in action) on social media and the website.

Social Perception

reputable and established brand within the bodyboarding community, known for producing durable and high-performance boards

Copy Examples

• •Unleash the thrill. BZ Pro Boards: Decades of wave-riding innovation, built into every board. Feel the difference.
• •From the pioneer to the pro. Experience the legacy and performance that defines BZ. Ride with confidence, charge every wave.
• •Engineered for the barrel, designed for your best ride yet. Discover the BZ Pro Series – where cutting-edge tech meets pure stoke.
• •Don't just ride the wave. Command it. BZ Pro Boards – precision, power, and unmatched performance for riders who demand the best.
• •Join the BZ legacy. Grab your board and feel the rush. It’s not just bodyboarding, it’s a BZ experience.