Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Trendy and Current, Confident and Passionate, Direct and Informative

Brand Values

• •Fashion-Forwardness
• •Quality at a Good Price
• •Customer Satisfaction
• •Style Empowerment
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., friendly, aspirational, witty, informative) and create guidelines for language, vocabulary, and even emoji use. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and the language they use. Tailor your copy to resonate with them authentically. For ByVici, this means connecting with women interested in current fashion and good value.
• •Prioritize Clarity and Conciseness: While being stylish, ensure your message is easy to understand. Avoid overly complex jargon. Get straight to the point, especially in social media captions and ads.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the tone should feel recognizably "ByVici." This builds brand cohesion and trust.
• •Inject Personality and Emotion: Don't be afraid to let the brand's passion for fashion shine through. Use evocative language that helps customers imagine themselves wearing the clothes and feeling good in them. Words like "fabulous," "confident," "chic," and "love" can be powerful when used authentically.

Social Perception

Positive, Trendy and Desirable, Reliable, Good Value

Copy Examples

• •Step into sunshine! ☀️ Our new [Dress Name] has just landed, and it's everything you need for those perfect spring days. Flowy, fabulous, and oh-so-flattering. Tap to shop your new favourite dress! #ByVici #NewArrival #SpringDress #OOTD #DnesNosim #ModaPreZeny
• •Ready for a style refresh? ✨ Explore the latest collection at ByVici and discover pieces that make you feel amazing, inside and out. From chic daywear to elegant evening looks, we've got your fashion cravings covered. Quality you'll love, prices you'll adore. Shop now: [Link] #ByViciFashion #StyleInspo #WomensWear #TrendyLooks #NakupujOnline
• •SALE ALERT! 🎉 Don't miss out! Your favourite styles are now up to 50% off. It's the perfect time to treat yourself to that piece you've been eyeing. Limited stock – shop the ByVici sale before it's gone! #ByViciSale #FashionDeals #Zlavy #Vypredaj
• •Meet the [Top Name] - your wardrobe's new best friend! 👯‍♀️ Dress it up for a night out or keep it casual for weekend vibes. Crafted from [Material] for ultimate comfort and style. See all the ways to wear it on our blog! [Link to Blog/Product] #ByViciStyle #VersatileFashion #MustHaveTop #FashionTips
• •Weekend mood: Cozy knits or glam dresses? 🤔 Vote now and tell us your go-to style! P.S. We've got plenty of both in our new collection! 😉 [Poll: Cozy Knits / Glam Dresses] #ByVici #WeekendStyle #FashionPoll #NewCollection