Brand Tone

Aspirational & Sophisticated, Trustworthy & Authentic, Knowledgeable & Passionate, Friendly & Approachable, Exclusive yet Accessible

Brand Values

• •Authenticity
• •Quality
• •Curated Selection/Exclusivity
• •Customer Trust & Transparency
• •Sustainability/Circularity
• •Passion for Fashion
• •Community (local)

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., sophisticated, trustworthy, passionate), corresponding "do's and don'ts" for language, and examples of tone in action. Share this with anyone creating content.
• •Prioritize "Authentic Luxury" and "Curated Selection": Ensure these key phrases and their underlying meaning are consistently woven into website copy, product descriptions, and social media posts to reinforce core values.
• •Balance Aspiration with Approachability: While showcasing high-end items, use a welcoming and informative tone in customer interactions (social media comments, emails) to mirror the friendly in-store experience.
• •Educate and Inspire: Share knowledge about designers, the benefits of consignment (sustainability, value), and styling tips. This positions the brand as a passionate expert and adds value beyond just selling.
• •Maintain Visual & Textual Cohesion: Ensure that the sophistication of the high-quality product photography is matched by equally polished, error-free, and descriptive copy across all platforms. The language should evoke the quality and desirability of the items.

Social Perception

Reputable & Esteemed, Source of Hidden Gems, Trustworthy Consignment Partner, Stylish & Chic, Growing Online Presence

Copy Examples

• •Headline: Discover Your Next Icon. Authentic Luxury, Sustainably Sourced. Body: At Byrd Designer Consignment, we believe timeless style shouldn't cost the earth. Explore our curated collection of authenticated Chanel, Gucci, and more – treasures waiting for their next chapter with you. Shop smart, live beautifully.
• •Instagram Post (with a high-quality photo of a handbag): The artistry of Hermès, the thrill of the find. This exquisite [Bag Name] has just graced our collection, meticulously authenticated and ready to elevate your every moment. DM us for details before it’s gone. #ByrdStyle #LuxuryConsignment #HermesFinds #AuthenticatedLuxury
• •Email Subject: Inside Byrd: New Arrivals + The Enduring Allure of Vintage Chanel Body Snippet: This week, we’re welcoming breathtaking pieces from legendary design houses. From a rare vintage Chanel jacket that whispers stories of Parisian elegance to a pristine Louis Vuitton Keepall perfect for your next escape, each item is chosen for its impeccable quality and enduring style. Consign with confidence, shop with delight.
• •Website Banner: Authenticity Guaranteed. Style Redefined. Byrd Designer Consignment – St. Louis's Premier Destination for Pre-Loved Luxury.
• •Facebook Ad: Refresh your wardrobe with timeless elegance. Byrd Designer Consignment offers a curated selection of authenticated luxury handbags, shoes, and apparel. Give your designer pieces a second life or find your new signature item. Visit us in Ladue or shop online. #SustainableStyle #DesignerResaleSTL