Brand Tone

Scientific Emphasis, Caring & Empathetic, Elegant & Luxurious, Transparent & Honest, Results-Oriented & Confident

Brand Values

• •Efficacy & Results
• •Purity & Safety
• •Transparency
• •Quality over Quantity
• •Planet Consciousness
• •Heritage & Innovation
• •Customer-Centricity

Best Practices

• •Educate, Don't Just Sell: Focus on informing the customer about the science, the ingredients (like THD Ascorbate, Peptides, Ginseng Berry), and the benefits, empowering them to make an informed decision.
• •Use Specific & Benefit-Driven Language: Instead of vague claims, use precise terms that reflect the product's action and the visible results (e.g., "inhibiting melanin production," "promotes collagen synthesis," "fortify your skin barrier").
• •Maintain an Elegant Vocabulary: Choose words that convey sophistication and quality (e.g., "meticulously," "luxurious," "synergy," "unveil," "transformative") without being overly complex or alienating.
• •Emphasize Core Values Consistently: Weave in mentions of "clean," "vegan," "cruelty-free," "science-backed," "Korean heritage," and "planet-conscious" naturally within product descriptions, social media captions, and all communications to reinforce what the brand stands for.
• •Share the "Why": Reference the founders' story and the inspiration behind the brand (sensitive skin, desire for effective yet gentle solutions, cultural roots) to build an emotional connection and reinforce trustworthiness.

Social Perception

Effective, High Quality & Luxurious, Trustworthy & Clean, Gentle, Modern K-Beauty

Copy Examples

• •Trust in science, indulge in purity.
• •Radiant.
• •Because your skin, and our planet, deserve the best.
• •Born from a personal journey with sensitive skin, ByRana was created by two sisters who sought elegance and efficacy without compromise. Our Dark Spot Clarity Oil, with its rare Ginseng Berry and pure Vitamin C, embodies this vision—delivering luxurious, visible results you can trust to reveal a clearer, more even complexion.
• •At ByRana, we prioritize premium, research-backed ingredients for high-performance skincare that respects your skin's barrier. Discover our curated collection, like the deeply hydrating Jeju Island Peptide Barrier Serum, and experience the synergy of nature and science working to restore your skin's natural glow.