Tono de Marca

sophisticated, elegant, and mindful. aspirational yet accessible. quiet confidence and understated luxury. purpose and intentionality

Valores de Marca

• •Sustainability and Ethical Sourcing
• •Timelessness and Longevity
• •Craftsmanship and Quality
• •Connection to Nature and Raw Beauty
• •Modern Elegance and Sculptural Design
• •Individuality and Self-Expression
• •Attainable Luxury

Mejores Prácticas

• •Emphasize "Timeless" and "Enduring" over "Trendy": Consistently use language that speaks to the longevity and classic nature of the pieces, avoiding fleeting fashion buzzwords. Highlight that the jewelry is designed to be seasonless and passed down.
• •Weave in the Narrative of Nature and Raw Materials: Regularly connect the designs and materials back to their natural origins and the inspiration founder Sophie Howard draws from the earth. Use descriptive words that evoke texture, natural beauty, and organic forms.
• •Highlight Ethical Practices Subtly but Consistently: Integrate mentions of recycled metals, responsibly sourced gemstones, and ethical production as inherent aspects of the brand's quality and value, rather than just a separate selling point. This reinforces integrity.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects elegance, artistry, and mindfulness. Words like "sculptural," "refined," "considered," "radiant," and "tactile" align well with the brand's aesthetic and feel.
• •Focus on Quiet Confidence and Understated Luxury: The copy should feel assured and luxurious without being ostentatious. It’s about the intrinsic value and artistry of the piece and how it makes the wearer feel, rather than overt displays of wealth. Speak to the "subtle power" and "playful sophistication" the brand aims for.

Percepción Social

chic, sophisticated, and ethically conscious. seen as a go-to for unique, sculptural pieces that make a statement while remaining timeless. cultivated an image of desirability and "It-girl" appeal

Ejemplos de Copy

• •Headline: Embrace Enduring Elegance. Discover By Pariah. Body: Crafted from the earth's finest recycled metals and hand-selected gemstones, each By Pariah piece is an ode to timeless design and conscious luxury. Find a treasure to accompany your journey.
• •Social Media Post (Image: Woman wearing layered By Pariah necklaces): Caption: Sculpted by nature, refined by artistry. Our latest collection invites you to explore the quiet power of organic forms and the unique energy of ethically sourced gemstones. Wear your story. #ByPariah #TimelessJewellery #SustainableLuxury #SculpturalDesign
• •Product Description (For a Moss Agate Ring): The Moss Agate Essential Stacking Ring: A whisper of the wild, captured in recycled gold. Each stone, a miniature landscape, tells a story of growth and connection. Designed to be cherished, a tangible reminder of nature's enduring artistry and your own unique path. Make it yours.
• •Email Subject Line: By Pariah: Where Conscious Craftsmanship Meets Modern Heirlooms. Email Body Snippet: At By Pariah, we believe true luxury lies in longevity and integrity. Explore designs born from a deep respect for our planet’s resources, destined to become part of your narrative for years to come.
• •Brand Story Snippet (For "About Us" page): Inspired by the raw, untouched beauty of the Earth’s natural treasures, By Pariah redefines modern fine jewelry. Founded on the principles of sustainability, sculptural elegance, and timeless appeal, each piece is thoughtfully designed in London and meticulously crafted to be loved for a lifetime, and beyond.