Brand Tone

Enthusiastic, Youthful, Value-Oriented, and Approachable

Brand Values

• •Affordability & Value
• •Quality & Durability
• •Entrepreneurial Spirit
• •Customer Engagement & Community
• •Handmade/Artisanal
• •Local (Quebecois)

Best Practices

• •Know Your Audience Inside Out: Understand their slang, their aspirations, what makes them laugh, and what they value. Bynovann's audience is young and appreciates affordability and trendiness. The copy should reflect this.
• •Use an Enthusiastic and Positive Voice: Incorporate exclamation points (judiciously), positive adjectives ("stunning," "gorgeous," "amazing"), and emojis to convey excitement and approachability, aligning with their current social media style.
• •Highlight Key Value Propositions Consistently: Always weave in core benefits like "waterproof," "handmade," "affordable," and "Quebecois small business" where relevant, as these are central to Bynovann's identity.
• •Be Conversational and Direct: Write as if you're talking to a friend. Use "you," "your," and engaging questions to foster a connection. Avoid overly formal or corporate language.
• •Create a Simple Style Guide: Document key phrases, preferred emojis, common hashtags (like #bynovann, #petiteentreprisequébecoise), and a list of "do's and don'ts" for tone. This ensures anyone writing copy for the brand can maintain consistency across all platforms.

Social Perception

Positive & Supportive, Engaged Community, Seen as a Go-To for Affordable, Everyday Jewelry

Copy Examples

• •✨OMG! ✨ Your new obsessions have ARRIVED! 💖 Dive into our latest drop of waterproof wonders – all handmade with love & under $20! 😉 Which piece are you grabbing first?! 👇 #bynovann #newcollection #waterproofjewelry #affordablefashion #musthave
• •(Upbeat trending sound) HEY BESTIES! 🎉 Wanna win a FREE jewelry set from our new collection?! 🤩 It's super easy: 1️⃣ Follow us @bynovann_ 2️⃣ Like this video 3️⃣ Tag 2 friends who NEED some sparkle in their life! ✨ Bonus entry if you tell us your fave Bynovann piece! Good luck! 😉 #giveaway #contest #freejewelry #bynovann #jewelryaddict #petiteentreprise
• •Shine On, Worry-Free! 💦 Our STUNNING handmade jewelry is 100% waterproof & budget-friendly. Shop your faves now & get 15% off your first order! 🛍️
• •Tired of jewelry that tarnishes after one wear? 🙄 Meet Bynovann! 👋 Your go-to for GORGEOUS, handmade, waterproof stainless steel jewelry that’s actually affordable! 😍 Perfect for everyday sparkle. ✨ Shop now and discover your new favorite accessory! [Link to website] #bynovannjewelry #waterproof #stainlesssteel #everydaystyle #shopsmallquebec
• •Build your story, charm by charm! 💖 Our super cute, waterproof charm bracelet is ready for all YOUR adventures. Handmade with ❤️ in Quebec, it's the perfect everyday sparkle that won’t break the bank! ✨ Pick your fave charms and make it uniquely YOU! #charmbracelet #bynovann #waterproof #customizablejewelry #giftidea