Brand Tone

Youthful & Trendy, Friendly & Approachable, Aspirational & Aesthetic-Focused, Playful & Positive, Helpful (in a stylistic sense)

Brand Values

• •Self-Expression & Personalization
• •Aesthetics & Style
• •Quality (within its niche)
• •Customer Connection
• •Accessibility

Best Practices

• •Embrace Youthful Language & Emojis (Strategically): Use contemporary slang (where appropriate and not overdone), contractions, and relevant emojis (✨, 💖, 😉, 💁‍♀️) to maintain a friendly, energetic, and approachable tone. This resonates with the target demographic.
• •Focus on "Aesthetic" and "Personalization": Consistently highlight how the products enhance personal style and the joy of customization. Use words like "cute," "stylish," "dreamy," "chic," "personalized," "your own," "unique."
• •Keep it Positive and Upbeat: Frame product benefits and brand messages in an optimistic and exciting way. Avoid overly technical jargon or negative framing. The feeling should be light, fun, and aspirational.
• •Encourage Interaction & User-Generated Content: Phrase questions, run polls, and encourage customers to share their purchases. This reinforces the community aspect and friendly nature of the brand. When featuring UGC, adopt a tone of appreciation and excitement.
• •Visuals and Copy Must Align: Ensure the copy reflects the visual style of the products and marketing materials. If the visuals are soft, feminine, and trendy, the copy should match that vibe, creating a cohesive brand experience. Avoid a mismatch, such as overly formal copy with playful imagery.

Social Perception

Fashionable & Cute, Good for Gifting, Instagram-Worthy, Girly/Feminine, Reliable for Current Trends

Copy Examples

• •Instagram Post (New Collection): Stop scrolling! ✋ Your tech is begging for a glow-up, and our NEW 'Dreamy Pastels' collection is HERE to deliver. ✨ Think soft hues, cute charms, and YOUR amazing taste all over it. Tap to shop & make your gadgets as stylish as you are! 💖 #byharleyg #newcollection #pastelcore #phonecase #techaesthetic
• •TikTok Video Caption (Packing an Order): Packing up some personalized magic for another happy customer! personalised goodies like this MacBook case & iPhone case. Which one would YOU rock? 😉 Let us know! 👇 #byharleyg #packingorders #asmr #customphonecase #macbookcase #girlythings
• •Website Product Description (Custom Phone Case): Your phone, your rules! ✨ Design a case that's 100% YOU. Pick your fave font, add your name or a cheeky mantra, and choose from our dreamiest designs. Not just pretty, it's protective too! Get ready for compliments. 😉
• •Email Subject Line (Promotion): 💖 Oops! Did someone say 20% OFF? Your tech deserves this! 💖 Email Body Snippet: Hey gorgeous! Treat your gadgets (and yourself!) to something sparkly and new. For a limited time, snag your fave By Harley G goodies with 20% off. Because life’s too short for boring tech, right? ✨
• •Facebook Ad Copy: Tired of blending in? 💁‍♀️ Your tech accessories shouldn't be basic! By Harley G offers stunning, personalized phone cases, iPad covers & more that scream *YOU*. ✨ Pretty, protective, and oh-so-chic. Shop the look now & let your style shine! ➡️ [Shop Link]