Brand Tone

Nostalgic & Evocative, Knowledgeable & Passionate, Friendly & Welcoming, Curated & Quality-Focused

Brand Values

• •Authenticity & History
• •Quality & Craftsmanship
• •Customer Experience & Discovery
• •Community & Local Presence
• •Timeless Style

Best Practices

• •Embrace Nostalgic Language: Use words and phrases that evoke a sense of history, timelessness, and the charm of past eras (e.g., "bygone," "timeless," "classic," "heritage," "treasure," "era-inspired").
• •Highlight Authenticity and Story: Emphasize the genuine nature of vintage items. Where possible, hint at the history or unique story behind a piece or style.
• •Maintain a Knowledgeable yet Approachable Voice: Share expertise with confidence, but keep the tone friendly, inviting, and helpful, reflecting the in-store experience.
• •Focus on Quality and Uniqueness: Consistently underscore the superior craftsmanship, lasting quality, and one-of-a-kind nature of vintage over mass-produced fashion.
• •Visual Consistency: Ensure that photography and visual elements across all platforms align with the vintage aesthetic – perhaps using moodier lighting, classic backdrops, or styling that reflects the item's era to complement the written copy.

Social Perception

Respected & Established, Treasure Trove, Knowledgeable Resource, High-Quality Wares, Nostalgic Escape

Copy Examples

• •Instagram Post (Showcasing a 1950s dress): "Swing into timeless elegance. ✨ This 1950s dream just arrived, ready to make new memories. Visit us in Carytown or explore our online treasures – link in bio! #BygonesVintage #RichmondVA #VintageFashion #50sStyle #OldHollywoodGlam"
• •Facebook Ad (General Store Promotion): "For over 40 years, Bygones Vintage has been Richmond's destination for authentic vintage clothing and accessories. From roaring '20s frocks to groovy '70s threads, discover your next treasure and own a piece of fashion history. We buy vintage too! Learn more: [Link to Website] #RVA #VintageStore #FashionHistory #BygonesTreasureHunt"
• •Website Homepage Banner: "Bygones Vintage: Curating Richmond's Finest Collection of Vintage Clothing & Estate Jewelry Since 1979. Step into Style's History."
• •Email Newsletter Snippet (New Arrivals): "Hello, Vintage Lovers! This week, we've unearthed some truly spectacular pieces from bygone eras – think delicate lace, bold mid-century prints, and dapper menswear. Don't let these treasures become history twice! Shop now: [Link]"
• •Product Description (for an estate jewelry piece): "A whisper from the past. This exquisite Art Deco brooch carries the opulence and meticulous craftsmanship of a truly glamorous era. Imagine the stories it could tell. A genuine vintage piece, ready to adorn a new generation. #VintageJewelry #ArtDeco #EstateFinds #BygonesVintage"