Brand Tone

Sophisticated, Innovative, Empowering, Conscious, Approachable

Brand Values

• •Design Excellence & Innovation
• •Sustainability & Ethical Responsibility
• •Quality & Durability
• •Female Empowerment
• •Craftsmanship & Tailoring
• •Transparency

Best Practices

• •Emphasize "Elegant Innovation": Consistently pair sophisticated language with terms that highlight technical advancements and sustainable practices. Avoid overly casual or purely functional descriptions.
• •Speak to Empowerment: Frame the product benefits around how they make the wearer feel – confident, stylish, prepared, and unrestricted by the weather. Use active and assertive language.
• •Highlight Sustainable Craftsmanship: Weave in details about the eco-conscious materials, ethical production, and the quality of tailoring to reinforce the brand's commitment to both luxury and responsibility.
• •Maintain a Refined Vocabulary: Use precise and evocative language. Words like "engineered," "tailored," "sculpted," "sustainable," "innovative," "conscious," and "discerning" align well with the established tone.
• •Visual Storytelling Alignment: Ensure the copy complements the high-quality, often artistic imagery used on the website and social media. The words should evoke the same sense of style, resilience, and modern elegance that the visuals convey.

Social Perception

High-Quality & Premium, Stylish & Unique, Functional & Protective, Sustainable & Ethical Choice, Innovative Leader

Copy Examples

• •Headline: Defy the Elements. Define Your Style. Body: BYBROWN technical rainwear isn't just about staying dry. It's about moving through the world with unapologetic elegance and engineered protection. Discover coats that empower your every journey.
• •Headline: Tailored for the Unpredictable. Designed for You. Body: Experience the fusion of couture craftsmanship and cutting-edge sustainable technology. Our rainwear is meticulously constructed to offer unparalleled performance without compromising on sophisticated, feminine design. Embrace every forecast.
• •Headline: Beyond the Weather. Beyond Expectation. Body: We challenged the conventions of rainwear to create pieces that are as intelligent as they are beautiful. Sustainably sourced, innovatively designed, and made to empower the discerning woman. Step out in BYBROWN.
• •Headline: The Art of Protection. The Science of Style. Body: Each BYBROWN coat is a testament to thoughtful design and a commitment to a better future. From recycled coffee grounds to precision tailoring, experience rainwear reimagined.
• •Headline: Don't Just Weather the Storm. Own It. Body: With BYBROWN, adverse conditions become an invitation to showcase your resilience and style. Our iconic shapes and technical fabrics ensure you remain poised and protected, no matter what the elements bring.