Brand Tone

aspirational, trendy, and feminine

Brand Values

• •Fashion-forwardness: Staying current with the latest trends in women's fashion.
• •Quality and Exclusivity: Offering unique and special garments, with an emphasis on quality materials and design.
• •Versatility: Providing clothing that can be styled for various occasions, transitioning from day to night.
• •Customer Experience: Highlighting personalized service and aiming to make customers feel good through their clothing choices. They also feature customer reviews on their product pages.
• •Accessibility: Offering sales, discounts, and an outlet section, suggesting a desire to make their fashion accessible to a broader audience.

Best Practices

• •Embrace Positivity and Aspiration: Use uplifting and empowering language that makes customers feel good about themselves and the fashion choices they make.
• •Highlight Trends with a Touch of Exclusivity: Showcase new arrivals and popular styles, emphasizing what makes Bybla's selection unique and desirable.
• •Focus on Versatility and Lifestyle: Illustrate how Bybla's clothing can fit into various aspects of the modern woman's life, from everyday wear to special occasions.
• •Engage with a Feminine and Elegant Voice: Maintain a sophisticated yet approachable tone across all communications, reflecting the aesthetic of the brand.
• •Be Visually Cohesive: Ensure that the language used in copywriting complements the visual style of the brand's imagery and videos, reinforcing the overall trendy and chic impression.

Social Perception

Bybla is perceived as an established boutique, with a history spanning decades in some locations, recognized for its personalized service and exclusive products. Online, customers seem to appreciate the quick shipping. They actively engage on social media, showcasing new arrivals and styling tips. The brand positions itself as a go-to for trendy and elegant women's fashion.

Copy Examples

• •Step into your spotlight. ✨ Discover the latest collection at Bybla and own every moment.
• •From boardroom chic to weekend glam, find your perfect look. Bybla – Style that speaks you.
• •Unlock a world of elegance. Our new arrivals are here to elevate your wardrobe. #ByblaBoutique #NewCollection
• •Feel confident, feel beautiful, feel Bybla. Explore our curated selection of must-have pieces.
• •Don't just follow trends, set them. Shop Bybla for unique styles that turn heads.