Brand Tone

Aspirational & Glamorous, Confident & Empowering, Helpful & Informative, Professional & Quality-Oriented, Approachable

Brand Values

• •Quality
• •Transformation & Empowerment
• •Customer Satisfaction
• •Beauty & Style
• •Expertise

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., glamorous, empowering, helpful), corresponding "do's and don'ts" for language, and examples of a "voice" vs. "not our voice." Share this with anyone creating content.
• •Focus on "Benefit-Driven" Language: Instead of just listing features (e.g., "100% human hair"), highlight the benefit to the customer (e.g., "Indulge in 100% human hair for a flawlessly natural look and feel that boosts your confidence."). This aligns with the aspirational and empowering tone.
• •Use Consistent Terminology: Stick to brand-specific terms for products and services (e.g., always "premium extensions" rather than just "hair pieces," unless differentiating). Ensure consistent use of positive and evocative adjectives like "luxurious," "seamless," "radiant," "transformative."
• •Adapt to the Platform, Not the Core Tone: While the way you express the tone might vary slightly between a professional website description and a playful TikTok caption, the underlying values (quality, empowerment, glamour) should always shine through. The TikTok might be more informal, but it's still about achieving a glamorous, confident look with quality products.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and customer service scripts to ensure they align with the desired brand tone. Gather feedback and make adjustments as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Customers who are happy perceive BX Hair as a provider of high-quality, beautiful hair products that enable them to achieve desired hairstyles and boost their confidence. Customers with negative experiences may perceive the brand as inconsistent in quality or unresponsive in customer service. The general public interested in hair extensions likely sees BX Hair as one of the many online options, with a strong visual appeal and a focus on glamour.

Copy Examples

• •Unlock your ultimate hair fantasy. ✨ From 'wish I had' to 'wow, I have!' – our premium extensions make dream hair a daily reality. Swipe to see the magic, tap the link in bio to find your perfect match. #BXHair #HairTransformation #LuxuryExtensions #ConfidenceBoost
• •Introducing The Icon Collection: Where luxury meets versatility. Each wig is meticulously crafted from 100% Remy human hair, offering a flawless, natural-looking finish and effortless styling. Elevate your everyday, command every room. Discover your iconic look today. #BXHairWigs #HumanHairWig #BeIconic #PremiumQuality
• •✨ Your Hair Deserves This: Exclusive 20% Off BX Hair Favourites! ✨ Hey Gorgeous, ready to turn heads? We're giving you an exclusive chance to experience the BX Hair difference with 20% off our most-loved collections. It's more than just hair, it's a feeling. Don't wait, your dream hair is calling! #BXHairLove #TreatYourself
• •Seamless blend? We got you! 😉 Watch how easily our clip-ins transform your look. No damage, all drama! 🔥 Shop these beauties via the link in bio! #BXHair #ClipInExtensions #HairTutorial #EasyHairstyles #HairGoals
• •Tired of waiting for your hair to grow? Get instant length and volume with BX Hair! Our expertly sourced human hair extensions blend seamlessly for a look that's all you, but enhanced. Click 'Learn More' for a free virtual consultation and find your perfect style! #BXHairSolutions #LongHairDontCare #VolumeUp #HairExtensionsUK