Brand Tone

Promotional & Direct, Value-Oriented, Trendy & Youthful, Informative (Product-Focused)

Brand Values

• •Accessibility & Convenience
• •Value for Money
• •Variety & Choice
• •Keeping Up with Trends
• •Customer Focus (Stated/Implied)

Best Practices

• •Develop a Tone of Voice Guide
• •Know Your Audience Segments
• •Focus on 'What's In It For Me?' (WIIFM)
• •Use Consistent Calls to Action (CTAs)
• •Review and Iterate

Social Perception

Emerging/Moderate Online Presence, Transactional Relationship, Associated with Youth Vaping Trends (by product association), Neutral-to-Positive (Lack of Negative Mentions)

Copy Examples

• •🔥 LEVEL UP Your Vape Game! 🔥 Grab 5 Elf Bars for just £20 & FREE UK Delivery! 🚀 #VapeDeals #VapesNCo
• •Say HELLO to the NEW Hayati Pro Max! 💨 Seriously HUGE puffs, insane flavour, and a price that SLAPS! 🤘 Cop yours NOW at buy-vapes-online.com! Link in bio! 😉 #HayatiProMax #NewVape #VapesAndCo #UKVapers
• •POV: You just found the UK's BEST vape deals. 😉 [Show quick cuts of popular products/deals]. Don't sleep on these prices! 😴➡️💰 Vapes & Co. - Link in bio! #VapeLife #DisposableVape #TikTokMadeMeBuyIt
• •💥 Your Weekend Vape Haul Starts NOW! Unbeatable Prices Inside... 💥
• •Stop overpaying for your vapes! 💸 At Vapes & Co (buy-vapes-online.com), discover a massive range of top brands like Lost Mary, SKE Crystal, and Elux at prices you'll LOVE. Plus, fast & free delivery on orders over £20. Shop smart, vape happy! 👉 [Link]