Brand Tone

A blend of authoritative (as a supplier of quality goods) yet approachable (to foster a community and support artists)

Brand Values

• •Quality & Reliability
• •Artistry & Empowerment
• •Variety & Accessibility
• •Customer Support & Education (Implied)
• •Innovation (Potential)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., 'professional,' 'innovative,' 'supportive,' 'artistic'), 'words to use,' and 'words to avoid.' Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the language, concerns, and aspirations of professional PMU artists. Tailor copy to resonate with their expertise and needs, avoiding overly simplistic or overly technical jargon where inappropriate.
• •Prioritize Clarity and Accuracy: Especially with product descriptions and educational content, ensure information is precise, easy to understand, and highlights benefits relevant to a professional user.
• •Maintain Consistency Across Platforms, Adapt Format: While the core tone remains, adapt the style and length for each platform. Website copy can be more detailed, while social media requires more concise and engaging language. However, the underlying values and personality should shine through consistently.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they still align with your intended brand voice and are achieving your communication goals. Gather feedback if possible.

Social Perception

Go-to supplier for professional artists & technicians; A resource for aspiring artists.

Copy Examples

• •Website Banner/Homepage: Equip Your Artistry. Discover a comprehensive range of premium permanent makeup supplies, trusted by professionals worldwide. Shop [Brand Name/Category] now.
• •Product Description (e.g., a new pigment line): Unleash vibrant, lasting color with [Pigment Line Name]. Formulated for exceptional retention and true-to-tone healing, these pigments empower you to create breathtaking results your clients will love. Explore the shades.
• •Instagram Post (Showcasing an artist's work using their products): Masterpiece in motion! ✨ We're in awe of this stunning lip blush by @[ArtistTag] using our [Product Name/Brand]. Empowering artists like you is why we do what we do. #BuyPermanentMakeup #PMUArtist #LipBlush #PermanentMakeupSupplies #ProfessionalArtistry
• •Email Marketing (New Product Arrival): Be the First to Elevate Your Craft. Introducing the new [Product Name] machine – engineered for precision, designed for artists. Click here to explore its features and upgrade your toolkit today.
• •TikTok Video Idea (Caption): Level up your liner game! 🖊️ Watch how the [Needle Type/Product] creates the crispest strokes. What are your go-to tools? #PMUtips #PermanentEyeliner #PMUCommunity #BuyPermanentMakeupSupplies