Brand Tone

Exciting & Adventurous, Value-Driven, Direct & Informative, Community-Oriented

Brand Values

• •Value for Money
• •Surprise and Excitement
• •Sustainability
• •Opportunity/Thrill of the Find

Best Practices

• •Maintain an enthusiastic and playful tone, reflecting the excitement of unboxing a mystery.
• •Clearly communicate the guaranteed value proposition to build trust and confidence.
• •Use strong calls to action that encourage immediate purchase (e.g., 'Unlock Your Surprise Box Today!').
• •Incorporate user-generated content (unboxing videos, testimonials) to showcase positive experiences and build social proof.
• •Address potential skepticism head-on by highlighting the legitimacy of the source of the items (returned parcels from reputable e-commerce platforms).

Social Perception

Fun, exciting, trustworthy, and value-driven. A brand that provides opportunities for great finds and deals, while also addressing concerns about legitimacy with transparency and guaranteed value.

Copy Examples

• •Unlock the ultimate unboxing experience with BuyOhBuy Mystery Boxes! Packed with high-quality returned parcels, each box guarantees more value than you pay!
• •Big Value, Big Savings! Get your hands on electronics, tools, fashion, and more in our surprise boxes. Fast shipping Australia-wide!
• •Deal-hunter's dream! Discover amazing finds and give returned parcels a second life. Shop BuyOhBuy Mystery Boxes now!
• •Join the BuyOhBuy community! Share your unboxing hauls on Instagram with #BuyOhBuy and find exclusive discounts at our Sydney weekend markets.
• •Don't miss out on the excitement! BuyOhBuy Mystery Boxes are filled with 97% new and unused items. Guaranteed value, guaranteed fun!