Brand Tone

Friendly and Approachable, Enthusiastic and Passionate (about design/art), Helpful and Customer-Oriented, Modern and Stylish, Slightly Playful/Creative

Brand Values

• •Quality
• •Customer Satisfaction
• •Variety and Freshness
• •Accessibility (to art/design)
• •Local Focus (Danish market)

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (friendly, stylish, enthusiastic, customer-oriented), key vocabulary, "do's and don'ts," and provide examples. Share this with anyone creating content.
• •Speak to Your "Fantastic People": Always keep the target audience in mind. Use language that resonates with them and reinforces the idea that the brand values them (e.g., "Posters for fantastic people").
• •Highlight Core Values Consistently: Weave in mentions of quality, customer service, and the variety/freshness of the collection in a natural way across different platforms and copy types.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the visual style. If the visuals are modern and minimalist, the copy should complement that—clear, stylish, and perhaps with a touch of creative flair.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the desired brand tone. Language evolves, and so can brand expression. Solicit feedback if possible.

Social Perception

Primarily Danish Audience, Visually Appealing Products, As a provider of decorative items

Copy Examples

• •Headline: Your Walls Are Waiting. Ours Too... To Ship Your New Favorite Poster! Body: Find the perfect piece to express your unique style. With over 400 designs (and new ones dropping every month!), your next art obsession is just a click away. Enjoy free shipping in DK!
• •Instagram Caption (under a lifestyle image of a poster): Image: A beautifully styled room featuring a Buyarto poster. Text: "Home isn't just a place, it's a feeling. ✨ Add a touch of 'wow' with our [Poster Name] design. Printed on quality paper, because your fantastic taste deserves the best! #Buyarto #PosterArt #HomeDecor #DanishDesign #FantasticPeople"
• •Email Subject: Psst... Your Walls Called, They Want New Art! 📬 Body: Hey [Customer Name], Ready to give your space a fresh vibe? Discover our latest collection of stunning posters, designed to bring joy and style into every home. Plus, we're still offering fast and free shipping across Denmark! Let's make your home even more fantastic.
• •Facebook Ad Copy: Headline: Fantastic Posters for Fantastic People (That's You!) Body: Tired of blank walls? So are we! At Buyarto, we believe everyone deserves art that inspires. Explore hundreds of unique designs, from cityscapes to abstract cool. Quality paper, fast delivery, and world-class customer service guaranteed. Find your fantastic match today!
• •Product Page Snippet (for a new abstract poster): Title: "Abstract Dream No. 7 - Poster" Description: "Get lost in the vibrant swirls and calming hues of Abstract Dream No. 7. Perfect for sparking creativity in your workspace or adding a sophisticated touch to your living room. Printed on premium, high-quality paper to ensure the colors truly pop. Ready to make a statement?"