Brand Tone

Patriotic & Proud, Friendly & Approachable, Community-Oriented & Socially Conscious, Enthusiastic & Positive

Brand Values

• •Canadian Identity & Local Production
• •Quality & Customer Satisfaction
• •Community & Giving Back
• •Family & Initiative
• •Unity & Positive Expression

Best Practices

• •Always Emphasize "Made in Canada": This is a core differentiator and value. Ensure it's prominent in product descriptions, social media, and advertising. Use the maple leaf emoji 🍁 where appropriate to reinforce this visually.
• •Maintain a Friendly and Positive Voice: Use warm, approachable language. Avoid overly corporate or impersonal jargon. Share customer stories and positive messages.
• •Highlight Community Involvement: Regularly mention the charitable aspect of the business. This reinforces the brand's values and can resonate strongly with customers.
• •Be Authentic and Personal: Continue to share the family-run aspect and the "why" behind the brand. This builds trust and connection. Storytelling about the founders' motivations can be powerful.
• •Focus on Connection and Expression: Frame products not just as items, but as tools for customers to express their identity, support causes, or celebrate events. Emphasize how buttons can bring people together or spark conversations.

Social Perception

Positive & Purpose-Driven, Authentic, Supportive of Canadian Values

Copy Examples

• •Look at this fantastic design from our friends at [Customer Name/Event]! 🤩 We love seeing your creativity come to life on our 100% Canadian-made buttons. Supporting local events and Canadian pride, one button at a time! 🍁 #ButtonsForCanada #MadeInCanada #CommunityLove #CustomButtons #[RelevantEventHashtag]
• •Wear Your Canadian Heart on Your Sleeve (or Lapel!). Quality Custom Buttons, Proudly Made in Canada. A portion of every sale supports Canadian charities. Design yours today!
• •Need to make a statement? Get your message out there with custom buttons, magnets, and stickers from Buttons For Canada! Fast, friendly service and always Made in Canada. 🇨🇦 Support a family-owned Canadian business that gives back to our community. Learn more & get a quote: [Link]
• •More than just buttons, we're a family passionate about Canada. Born from a desire to spread a little pride and positivity, Buttons For Canada is committed to quality, local manufacturing, and supporting the communities we love. Every button tells a story, and we're honoured to help you tell yours – all while giving back to important Canadian causes.
• •🍁 Show Your Canadian Pride! Custom Buttons Made with ❤️ (and Canadian materials!)