Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Creative and Passionate, Customer-Centric and Reassuring

Brand Values

• •Creativity and Personalization
• •Quality Craftsmanship
• •Customer Happiness and Service
• •Passion and Joy
• •Authenticity

Best Practices

• •Embrace Playfulness and Enthusiasm: Use vibrant, positive language. Don't be afraid of an exclamation point or a winky face where appropriate, especially on social media. Let the joy you have for your craft shine through.
• •Keep it Personal and Approachable: Write as if you're talking to a friend. Use "we" and "you" to create a direct connection. Share snippets of your story (like Lizz and Mike's) to build relatability.
• •Highlight the "Happy": Continuously tie back to the core emotion of happiness that the brand name suggests. Focus on how the products bring joy, confidence, and make special moments even more memorable.
• •Emphasize Craftsmanship with Confidence, Not Arrogance: Clearly communicate the quality, skill, and unique hand-painted nature of the products. Back up claims with details about materials and process, reassuring customers they are investing in something special and durable.
• •Be Customer-Centric in Every Message: Address customer needs, desires, and potential concerns proactively. Frame benefits around how the shoes will make *them* feel and how the process will be easy and enjoyable *for them*. Use language that shows you understand and value their vision for their personalized item.

Social Perception

Highly Positive Customer Feedback, Unique and Artistic, Trustworthy Small Business, Potential for Name Confusion

Copy Examples

• •Headline for Wedding Collection: "Step into Your Happily Ever After! ✨ Let us hand-paint the perfect, personalized wedding shoes that tell your unique love story. Because every detail (especially comfy, gorgeous ones!) matters on your big day. #ButterMakesYouBlissful"
• •Instagram Post Caption: "Turn your kicks into a masterpiece! 🎨 From your favorite fandom to a custom color that screams 'YOU', Lizz & Mike are here to bring your shoe dreams to life. What will your ButterMakesMeHappy pair look like? 😉 #CustomKicks #WearableArt #HappyFeet"
• •Product Description Snippet (for a custom color match): "Can't find that *exact* shade of periwinkle sparkle? We get it. You're a confident fox who knows what you want! 🦊 Send us your inspiration, and watch us work our color magic. Perfectly matched, hand-painted, and made to make you (and your feet) incredibly happy!"
• •Email Subject Line for a Promotion: "Warning: May Cause Extreme Shoe Joy! 😉 Your Feet Deserve a ButterMakesMeHappy Treat!"
• •About Us Page Excerpt: "It all started with a surprise pair of painted shoes and a whole lotta love! Now, Lizz and Mike, the happy husband-and-wife duo behind ButterMakesMeHappy, pour their passion into every brushstroke, creating unique wearable art for over 11,000 (and counting!) happy customers worldwide. We believe shoes should be as fun and unique as you are!"