Brand Tone

Friendly and Approachable, Chic and Stylish, Practical and Convenient, Empathetic and Understanding, Playful and Modern

Brand Values

• •Comfort
• •Style & Fashion
• •Convenience & Practicality
• •Quality Materials
• •Freedom & Empowerment
• •Sustainability (Emerging)

Best Practices

• •Embrace "Friendly Sophistication": Use warm, inviting language that's also polished and stylish. Avoid overly casual slang but maintain an approachable feel. Think of it as talking to a fashionable, trusted friend.
• •Highlight the "Why" Behind the "What": Don't just say "foldable flats." Explain the benefit: "so you can dance all night," "to make packing a breeze," "your instant relief from heels." Connect features to the lifestyle and needs of your audience.
• •Use "Empowerment" Language: Words and phrases like "conquer," "unstoppable," "freedom," "ready for anything," "effortlessly" resonate with the brand's aim to support active, multifaceted women.
• •Maintain Visual & Verbal Synergy: Ensure the copy's tone matches the visuals. If images are chic and aspirational, the copy should reflect that. If they are playful and energetic, the copy should have a similar vibe.
• •Listen and Adapt (Slightly): Pay attention to how your audience talks about your brand in reviews and social media. While maintaining core brand voice, incorporating some of their language or addressing their pain points directly (e.g., "finally, flats that stay comfy all day!") can make the copy more relatable and authentic.

Social Perception

Provider of comfortable, stylish, and highly practical footwear, especially ideal for travel or as a more comfortable alternative to heels. Resonates with modern, active women, including working professionals, travelers, and those who value both style and comfort in their daily lives.

Copy Examples

• •Heels Off, Adventure On! ✨ Don't let sore feet cut your day short. Slip into Butterfly Twists' chic foldable flats and keep exploring, from city streets to impromptu getaways. Effortless style, blissful comfort. #ButterflyTwistsPH #NeverStickTwist #ComfortOnTheGo
• •Your Secret Weapon for All-Day Style & Comfort. 🤫👠➡️👟 That big presentation? That wedding dance floor? Conquer it all. Butterfly Twists are your stylishly foldable saviors, ready in your bag when your heels have had enough. Walk, work, and wow, without the "ouch." Shop link in bio! #StyleMeetsComfort #FoldableFlats #WorkHardPlayHarder
• •Travel Light, Live Bright. ✈️🦋 Packing for your next escape? Make room for more memories, not bulky shoes! Our ultra-light, foldable vegan flats are the perfect travel companions for every stylish journey. Where will your Butterfly Twists take you? #TravelEssentials #VeganFootwearPH #ButterflyTwistsAdventures
• •From Desk to Dinner, Effortlessly. 💼💃 For the woman who does it all, your shoes should too! Butterfly Twists offer that perfect blend of smart sophistication for the office and chic comfort for your evening plans. Simply twist, slip on, and shine. Discover your perfect pair. #ModernWoman #VersatileStyle #ButterflyTwistsEveryday
• •Feel Good, Look Good, Do Good. 💖🌿 Step into style that's kind to your feet and the planet. Our latest collection features beautifully crafted vegan leather flats with cloud-like memory foam. Experience the Butterfly Twists difference – comfort that cares. #VeganFashion #SustainableStylePH #WalkWithPurpose