Brand Tone

Warm, Cozy, Comforting, Gentle, Inviting, Luxurious, Elegant, Passionate, Friendly

Brand Values

• •Comfort
• •Quality
• •Handmade/Artisanal
• •Coziness & Warmth
• •Peace & Relaxation
• •Beauty & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, comforting, luxurious), including a list of 'do' and 'don't' words and phrases. For instance, 'Do use words like 'embrace,' 'snuggle,' 'luxurious,' 'handcrafted.' Don't use overly technical or slang terms.'
• •Prioritize 'Comfort' and 'Softness': Ensure these core values are woven into all communications. Use sensory language that evokes the feeling of the blankets (e.g., 'velvety,' 'cloud-like,' 'gentle,' 'buttery soft').
• •Maintain Visual Consistency: Use high-quality imagery and videography across all platforms that aligns with the brand's cozy, warm, and elegant aesthetic. Soft lighting, comfortable settings, and emphasis on texture are key.
• •Empathetic Customer Interaction: When responding to comments, messages, or reviews, maintain a warm, friendly, and helpful tone. Address customers by name and personalize responses where possible, reinforcing the caring nature of the brand. Their FAQ page already offers helpful advice on blanket care.
• •Storytelling: Share the 'Our Journey' and the passion behind the handmade process. Highlighting the 'why' behind the brand can create a deeper connection with the audience and reinforce the values of craftsmanship and heartfelt creation.

Social Perception

Customers perceive the blankets as exceptionally soft, luxurious, and comforting. There's a sense that the product lives up to its 'buttery soft' promise and is a desirable item within households.

Copy Examples

• •Headline: Indulge in the Unrivaled Softness of Buttercream. Body: Imagine being enveloped in a cloud. Our handmade chunky knit blankets are crafted with the finest, triple-brushed yarns for a touch so soft, it's like a gentle hug. Experience the Buttercream difference.
• •Social Media Post: Snuggle season is calling! ✨ Wrap yourself in the ultimate comfort with our [Color Name, e.g., 'Creamy Vanilla'] chunky knit blanket. Handcrafted with love, for moments of pure bliss. Link in bio to find your cozy companion. #ButtercreamBlanketCo #HandmadeLuxury #CozyVibes
• •Product Description Snippet: More than just a blanket, it’s an experience. Our [Product Name] blanket, handcrafted from premium, buttery-soft yarns, invites you to unwind, relax, and find your sanctuary of comfort. The perfect touch of elegance and warmth for any room.
• •Email Subject: Your Daily Dose of Cozy Has Arrived. Email Body Teaser: Escape the everyday and melt into the luxurious embrace of a Buttercream Blanket. Discover our latest collection of handcrafted comfort.
• •Ad Copy: Gift the feeling of home. A Buttercream Blanket is more than a present; it’s a warm embrace, a soft whisper of comfort, and a beautifully handcrafted piece to be cherished. Perfect for [Occasion, e.g., housewarmings, birthdays, or just because].