Brand Tone

Authentic & Passionate, Sophisticated yet Approachable, Warm & Hospitable, Story-Driven, Community-Oriented

Brand Values

• •Quality & Excellence
• •Sustainability & Respect for Nature
• •Family & Heritage
• •Authenticity & Transparency
• •Hospitality & Creating Memorable Experiences
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Westcott's tone (Authentic, Passionate, Sophisticated yet Approachable, Warm, Story-Driven, Community-Oriented) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Lead with Passion and Authenticity: Whether describing a wine, an event, or the vineyard, let the genuine enthusiasm for the craft and the place shine through. Avoid overly corporate or generic language.
• •Focus on Storytelling: Weave narratives into the copy. Share the 'why' behind the wines, the history of the vineyard, the stories of the people, and the unique aspects of the terroir. This builds connection and makes the brand more memorable.
• •Emphasize the 'Experience': Westcott sells more than wine; they sell an experience. Copy should invite people to visit, taste, relax, and create memories. Use sensory language to describe the atmosphere, the food, and the wines.
• •Maintain a Conversational and Engaging Style, Especially on Social Media: Ask questions, encourage interaction, and respond to comments in a friendly and personal manner. Make customers feel like part of the Westcott community.

Social Perception

A producer of high-quality, premium wines, particularly Chardonnay and Pinot Noir. A beautiful and welcoming destination for wine tasting, dining, and events in the Niagara region. A brand committed to sustainable and ethical practices. Family-run and authentic, offering a personal touch that distinguishes them from larger, more commercial wineries. Knowledgeable and passionate about their craft. A place that offers good value for the quality of wine and experience provided.

Copy Examples

• •Golden hour in our Home Farm Vineyard, where every vine tells a story of dedication and sustainable care. This is where our vibrant Chardonnay begins its journey – from our family to your glass. Taste the passion. ✨ #WestcottVineyards #CoolClimateWines #SustainableFarming #NiagaraWine # ChardonnayLove
• •Join us under the stars! ✨ Our next Violet Hour evening is just around the corner, featuring exquisite seasonal bites from our wood-fired oven, perfectly paired with our latest small-batch releases. It's more than just wine and food; it's a Westcott experience. Limited spots – book your escape! Link in bio. #WestcottEvents #NiagaraFoodies #WineryExperience #SupportLocal #DateNight
• •Rooted in a dream and cultivated with passion, Westcott Vineyards is the heart of our family's commitment to crafting exceptional cool-climate wines. From sustainable practices in our vineyards to the warm welcome in our tasting room, we invite you to share in our story and the unique terroir of the Twenty Mile Bench.
• •Just Released: Discover the Soul of the Bench in Our New [Wine Name]! Crafted with meticulous care and a deep respect for the land, our newest [Wine Name] embodies the distinct character of Westcott. Experience [tasting note 1], [tasting note 2], and a finish that lingers like a perfect Niagara sunset...
• •Proud to be stewards of this incredible land. Our commitment to sustainable viticulture means healthier vines, richer wines, and a better future for our community. 🌿 Learn more about our green initiatives: [Link to sustainability page on website] #SustainableWine #OntarioWine #EcoFriendly #TwentyMileBench