Brand Tone

Enthusiastic & Playful, Direct & Sales-Oriented, Trendy & Global, Community-Engaging (on TikTok), Informal & Welcoming

Brand Values

• •Variety & Novelty
• •Value for Money
• •Customer Convenience
• •Customer Satisfaction
• •Responsiveness/Trend Awareness

Best Practices

• •Embrace Enthusiasm: Use exclamation points (judiciously), vibrant adjectives ("tasty," "amazing," "exciting," "jaw-dropping"), and a generally upbeat and energetic voice.
• •Highlight Value & Scarcity: Consistently mention good prices (even with the "terrible prices" quirk if intentionally maintained for its distinctiveness), sales, and limited-time offers to create urgency and appeal to bargain hunters.
• •Speak the Language of "Discovery": Focus on the novelty and uniqueness of the products – "hard-to-find," "imported," "discover new tastes," "not in regular stores."
• •Keep it Direct and Action-Oriented: Use clear calls to action ("Shop Now," "Grab Yours," "Discover Today") and keep sentences relatively short and punchy, especially for social media.
• •Stay Authentic to Your Niche: Continue to showcase the international variety, especially American and Asian treats, as this is a key differentiator. If engaging with trends (like specific popular items), do so in a way that feels genuine to the brand's established playful and discovery-oriented voice.

Social Perception

Go-To for Imported Treats, Bargain-Friendly, Engaging (especially on TikTok), Established & Growing Niche Player, Swedish-Centric but Nordic-Reaching

Copy Examples

• •Headline: Global Cravings Unleashed! 🌍 Your Fave International Snacks Just Landed! Body: Tired of the same old snacks? Butikkom scours the globe to bring you the tastiest, most talked-about treats from the USA, Asia, and beyond! Dive into a world of flavor – at prices so good, they're *terrible*! Shop now for lightning-fast delivery!
• •Headline: 🤯 UNBEATABLE DEALS! Your Snack Stash Upgrade Starts Here! Body: Why pay more for amazing taste? Our SUPER SALE is ON! Grab viral TikTok sensations, classic American candies, and exotic drinks at jaw-dropping prices. Limited stock – get 'em before they're gone!
• •Headline: Taste the Hype! 🔥 We've Got What You're Craving! Body: From the latest viral drinks to those hard-to-find international chocolate bars, Butikkom is your hookup! We’re constantly adding exciting new products you won’t see in regular stores. What will you discover today?
• •Headline: Snack Attack? 🚀 We Deliver Joy (Super Fast!) Body: Don't let snack boredom win! Order your international faves from Butikkom and get them delivered to your door in a flash. Fresh, fun, and always affordable. Your taste adventure awaits!
• •Headline (Product Specific - e.g., Palestine Cola): It's BACK & Better Than Ever! 🥤 Palestine Cola - More Fizz, More Flavor! Body: You asked, we listened! The legendary Palestine Cola is restocked and ready to refresh. Experience the taste everyone's talking about. Grab yours now and join the flavor wave! #PalestineCola #ButikkomFinds