Brand Tone

Enthusiastic & Trendy, Value-Oriented & Direct, Informative & Accessible, Community-Aware (emerging), Welcoming & Friendly

Brand Values

• •Variety & Discovery
• •Customer Convenience
• •Value for Money
• •Customer Satisfaction
• •Responsiveness & Engagement (implied)
• •Support & Social Consciousness (emerging)

Best Practices

• •Stay Updated on Trends, But Be Authentic: While leveraging trending products and slang (especially on platforms like TikTok) is effective, ensure it aligns with Butikkom's overall enthusiastic but accessible voice. Don't force trends that feel unnatural.
• •Emphasize Discovery and Uniqueness: Consistently highlight the 'hard-to-find' aspect and the excitement of trying new things from different cultures. Use words like 'discover,' 'explore,' 'unique,' 'exclusive,' 'imported.'
• •Be Clear and Direct About Value: When promoting sales or offers, be straightforward. Clearly state the discount, the benefit (e.g., free shipping), and any conditions. This builds trust and appeals to value-conscious shoppers.
• •Maintain a Friendly and Welcoming Voice: Use inviting language ('Welcome to Butikkom,' 'Join our community') and a conversational style where appropriate, especially in social media interactions and email marketing.
• •If Engaging in Cause-Related Marketing, Be Sincere and Transparent: When promoting products linked to social causes, ensure the messaging is genuine, clear about the connection, and consistent with the brand's broader values. Avoid tokenism.

Social Perception

Source for Unique/Imported Goods, Trendy & Fun, Reliable (for its niche), Price-Conscious Option, Potentially Aligned with Causes

Copy Examples

• •Craving Global Flavors? 🌍 Taste the World with Butikkom! From spicy American chips to sweet Japanese candies and unique European sodas – discover your next obsession! Shop our new arrivals now and get 15% off your first order. Fast shipping direct to your door! #ButikkomAdventures #InternationalSnacks #TreatYourself
• •🔥 HOTTEST TikTok Treats Have Landed at Butikkom! 🔥 You've seen them, you've craved them – now get them! We've stocked up on all the viral snacks everyone's talking about. Limited stock! Visit Butikkom online or our Malmö store today before they're gone! #TikTokMadeMeBuyIt #ButikkomFinds #SnackHaul
• •🎉 SUPER SALE ALERT! 🎉 Your Favorite Imported Goodies, Unbeatable Prices! Why pay more? Dive into Butikkom's Super Sale and stock up on snacks, drinks, and more from around the globe. Click here to discover amazing deals – but hurry, they won't last long! #ButikkomDeals #Sale #BudgetFriendlyFinds
• •✨ Discover Something New Today at Butikkom! ✨ Tired of the same old snacks? Butikkom brings you exciting and unique flavors from every corner of the world. Perfect for adventurous taste buds! Explore our collections by country and find your new favorite. What will you discover? #ExoticSnacks #FoodDiscovery #Butikkom
• •Sip & Support! 💖 Palestine Cola Now Available at Butikkom. Enjoy the refreshing taste of Palestine Cola, available in regular and sugar-free! With every purchase, you're also making a statement. Find it online and in our Malmö store. #PalestineCola #SupportWithTaste #ButikkomCares